Start relationships by putting your content in the hands of your target audience. Lead Generation uses an email-based campaign to collect a list of interested individuals who align with your buyer personas.
Expand campaign output and realize more value from campaigns through retargeting. Engagement Data gives you full contact information for all those who opened, clicked, or completed a form.
Add context to your campaigns. Historical Behavior Scoring draws from millions of points of past engagement to better qualify leads and engagement data.