Omnichannel Demand Gen
Why should you apply the power of omnichannel to demand gen?
Omnichannel’s promise is to unify data on all of a customer’s or prospect’s actions in multiple channels and then bring that data to bear in the form of targeted, timely offers for a positive user experience.
While many marketers may think of their multichannel marketing initiatives as omnichannel, it’s important to distinguish between the two. Multichannel lacks the cross-channel optimization of messages built on omnichannel.
What's the motivating business factor besides prospect experience? Simple.
[The engagement rate on omnichannel is 18.96% vs 5.4% via a single-channel]
Learn how to implement the right strategy in our recent ebook "Omnichannel Demand Gen".