HiP Blog

Marketing in Modern Day Society infographic

Infographic – Marketing in Modern Day Society

Digital marketing budgets are continuously growing, as marketers try to keep up and evolve. The digital skill gap is real, with "150,000 digital jobs by 2020 and not enough marketers to fill them." This infographic from NCC Home Learning offers…
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Getting Started with Influencer Marketing

What is influencer marketing? It's a type of marketing strategy that involves recruiting key people to promote your brand. Today's influencer can typically be found on social media where they're promoting something to their audience. This approach is a lot…
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Branding Beyond Logo: 8 Questions to Ask for Better Rebranding

If you're rebranding, you've probably spent hours discussing your logo. While your logo is arguably the most integral part of your brand, you're missing a lot of aspects of branding if that's your only focus. It's natural for logos to…
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Infographic – Why Now Is the Time to Take on ABM

Account-based marketing, or ABM, is an increasingly popular tactic in B2B marketing. More and more companies are diving into ABM every day. In fact, according to a recent survey, 85% of marketers have had their ABM efforts in place for…
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3 Ways to Repurpose Your White Paper - header

3 Ways to Repurpose Your White Paper

You created a white paper, sent it out to a specially segmented audience, and watched how it performed. You may have even distributed it on social media, hoping to lock in a few more marketing-ready leads. What next? You put…
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What is a Lead Magnet? 7 Qualities of Effective Ones

Visitors are coming to your website, but none of them are staying there. They remain anonymous IP addresses, untrackable and untraceable. Did you know that 98% of your traffic isn't ready to buy right now, and 70% of all web…
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Infographic – The Unwritten Rules of Email Marketing

Unwritten rules are common in any sort of profession. They're a mix of standard practice and common sense. The expectation is these things are done by default, but, realistically, that's not always the case. The problem with unwritten rules is…
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The Present and Future of VR/AR in Business Marketing

Hearing "Virtual Reality" instantly brings back memories of those '80s and '90s sci-fi movies and video games that made people wish it was the year 2049. While we're still a ways off from then, Virtual (VR) and Augmented Reality (AR)…
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Content for Closers – 5 Types of Content to Seal the Deal

You've nurtured your leads; you've earned their trust and made them fans of your brand. That's all well and good but Alec Baldwin will tell you that "almost" just doesn't cut it when it comes to making the sale. Can…
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Infographic – 100 Brilliant Business Minds and What They Said

Listening is one of the most important skills for any business leader. We all know the importance of listening to your colleagues, your staff, your customers, and your partners – but what about listening to other business leaders? The importance…
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