HiP Blog

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Video Series – What is Campaign Engagement Data?

Form completions only tell part of the story. They reach a small percentage of potentially interested parties. Why leave so many potential leads on the table? Learn how you can net more interested leads using campaign engagement data in this…
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Infographic – Spring Cleaning for Digital Marketers: Four Things You Should Do Now

Spring is officially here (though it sure doesn't feel like it here in the Northeast). For a lot of people, that means spring cleaning – a time to clear out all the buildup from the winter months and get ready…
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Do Modern Campaigns Need Friction?

Friction is a part of marketing. But often, reducing friction makes it that much easier to move leads from the top of the funnel all the way to the bottom. Modern marketing tactics are chock-full of friction.   The Traditional…
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What Is Lead Acquisition and How Do You Wield It?

You've heard the terms lead generation and lead acquisition before. But what is the difference between lead acquisition and lead generation? The main difference is, with lead generation, your business gathers all its leads from scratch. In lead acquisition, you…
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Infographic – The Data Behind Landing Page Trends in 2018

Landing pages are unsung heroes of marketing campaigns. No matter the content, no matter the channel, the campaign goals only get achieved through the use of a landing page. With landing pages holding such an important role in the process,…
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How to Identify and Drive Desire for Better Demand Generation

We all want to successfully market and sell our offering. But the market is so competitive that it's often hard to make your voice heard amongst a sea of other brands. To do this successfully, you need to identify the…
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The Dirty on Data Cleansing: The Importance of Clean Data from Acquisition to Execution

Data is at the center of modern marketing today. Nearly every marketing program uses some sort of marketing automation software, customer relationship management(CRM) software, or account-based marketing platform. Everything from dividing and segmenting an audience to creating personalized content for…
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Infographic – Your Cheat Sheet for Writing Headlines

Ever set out to write a blog post only to find yourself stuck staring at a half-written headline? It's a pretty common scenario for content creators. Even the best of us tend to spend a disproportionate amount of time on…
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How Does the Cambridge Analytica Scandal Affect Marketing?

When it was revealed that Cambridge Analytica, a marketing firm, used questionably obtained data to aid in the election of President Donald Trump, many users of the platform were outraged. A hashtag gained steam on Twitter: #deletefacebook.   I was…
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How Many Emails Should You Send at Once?

You just added 500, maybe even 1,000 contacts to your mailing list. You are buzzing with the high of all that new data. It couldn't hurt to just send all your contacts a celebratory piece of content, right? Wait, don't…
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