HiP Blog

Infographic – ABM Hits and Headaches

Account-Based Marketing, or ABM, is here to stay. It makes sense. When you narrow your marketing efforts to focus on a set of key target accounts, you open new levels of content personalization and email segmentation. ABM is far from…
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data quality engagement

How to Increase Data Quality and Gain Engagement

Think of the number of contacts you have in your database. Maybe you have thousands, hundreds of thousands, or even millions of leads collected over time. Now, consider how much time it took you to collect all that data. You…
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Learn Why Marketers Should Share As Much Content As They Create

Curating the content is a lot like curating art – you research, select a work, catalog it, and bring visitors to your gallery. Seek, Sense, Share. Curating quality content adds value to your blog and brand and can make you…
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Infographic – Revenue Performance Management: Making the Top Line Top Priority

At your company, who is in charge of creating revenue? The answer is typically "everyone." And, as we all know, when everyone is responsible for something, no one is responsible for that thing. Revenue Performance Management (RPM) is a strategy…
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3 B2B Brands That Made Boring Products Brilliant With Video

Back before the days of Netflix and unlimited streaming services, television advertisers would vie for your attention by serving you advertisements of smiling people moving to cheesy music. Like this: https://www.youtube.com/watch?v=GJ92qqzutcE Juicy Fruit won't make you flip and twist off…
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Skyrocket Open Rates With These Explosive Email Marketing Tips

As those of us in America commence our Independence Day celebrations, we often pack together in large crowds (or in a neighbor's backyard) to watch fireworks explode in the sky. These energy-packed bursts are exciting. Have you ever wondered if…
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Animated Infographic – How Color and Typography Influence Consumers

In today's world of data and analytics, sometimes design gets lost. Important color and typography decisions are often reduced to repeated testing of A vs B vs C. Without an understanding of the basics, a lot of time and effort…
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An Insider’s Guide to Low Budget Lead Gen

Marketers are being asked to do more with less when it comes to lead generation. Diminishing budgets means that affordable lead generation is top of mind for many marketers in 2018. You need to make every penny count, but how?…
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The Top 5 Email Design Trends of 2018

Fidget spinners, velour tracksuits, eating Tide Pods, the mullet… There have been a lot of weird trends over the years, but fortunately, you can't put a mullet on an email (although I'm totally going to try to now.) And unlike…
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Infographic – How to Run a Meeting so Stuff Actually Gets Done

Every company holds meetings. Every employee attends meetings, probably several times every week. Most of us dread to see them coming up on the calendar.  Are all these meetings really necessary? While meetings may not be everyone's favorite activity, they…
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