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Infographic – Count on Responsiveness in Email Marketing

Mobile email is here to stay. It has already overtaken desktop email in terms of overall opens – and it's showing no signs of slowing down. In modern marketing, there's no excuse for neglecting mobile. Responsive design is one of…
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How to Keep Leads Moving Through the Customer Lifecycle

Maybe someone has been talking about your brand and how much it has helped them accomplish one thing or another. That gets a potential customer interested. Or someone starts researching a problem they have. With a splash, they drop down…
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Trends in Gated Content 2017: Who Is Gating What?

A few weeks back, we talked about how making content gated causes friction with your audience. This week, we talk about how other brands handle that friction and when they take the risk to initiate it. The payoff for gated…
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Infographic – Big Data and Marketing

"Big data" is a term everyone has probably heard. There's a mystique to it. We often see it used as a catch-all term to describe the large-scale information collection and analysis programs of leading companies. Most agree it's powerful and…
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4 Takeaways from Presentations at Content Marketing World 2017

Another September and another Content Marketing World. The HiP team made its annual trip to Cleveland for its fourth consecutive Content Marketing World. This year's event promised to be the largest yet with more than 4,000 attendees, 225 speakers, and…
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