Like much of marketing, lead generation sounds easy but can often be a challenge for businesses looking to sell their offerings.
We’ve compiled lists in the past of surprising and Twitter-friendly statistics about lead generation.
Now check out a more modern edition of those lists, which features statistics from 2018 to early 2023.
Some of the marketing strategies that successfully generated leads over the past few years are events (68%), webinars (61%), lead nurturing campaigns (57%), white papers (50%), case studies (50%), and videos (37%). (Demand Generation Report)
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