10 Lead Generation Statistics You Should Share in 2023

Like much of marketing, lead generation sounds easy but can often be a challenge for businesses looking to sell their offerings.

We’ve compiled lists in the past of surprising and Twitter-friendly statistics about lead generation.

Now check out a more modern edition of those lists, which features statistics from 2018 to early 2023.

61% of marketers said generating traffic and leads is their top challenge (Hubspot, 2018)

When businesses follow-up with online leads within 5 minutes, those same leads are 9x more likely to convert into customers. (Ziff Davis, 2019)

The generation of Marketing Qualified Leads (MQLs) is the priority metric for success for 33% of demand generation professionals. (Demand Gen Report, 2018)

Lead generation, nurture, and sales are the top three organizational objectives for content marketers. (Wordstream, 2018)

The marketing automation software industry became a $6.1 billion market in the U.S. in 2019. (SharpSpring 2019)

The marketing automation software industry was expected to grow 20%+ annually in the United States. (SharpSpring, 2019)

Marketing automation is 1 of 4 of the most popular methods for creating personalized customer experiences. (House of Marketing, 2019)

Marketers use these channels to attract leads: email (67%), website (60%), and search (50%). (Demand Generation Report)

Some of the marketing strategies that successfully generated leads over the past few years are events (68%), webinars (61%), lead nurturing campaigns (57%), white papers (50%), case studies (50%), and videos (37%). (Demand Generation Report)


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