Marketers = the greatest multitaskers.
We have the innate ability to simultaneously communicate to clients and coworkers, track and analyze data, develop campaigns, and a million other things all in the same breath.
So how can marketers improve their already inspiring efficiency?
Podcasts are like a powerful combination of audiobooks and informative talk radio, bringing you the new information you’re looking for from an entertaining and trusted host. They can either be quick bites of knowledge or hours of particulars, depending on what you’re looking for. You can listen to them on your own time and at your own pace; during your commute, while you’re at the gym, on your lunch break, in the shower.
While there is an entire universe dedicated to podcasting (my personal favorite being the true crime universe #mfm), we’re going to focus on the podcasts that can improve you as a B2B marketer.
In this post, I’ve compiled a list of the 11 best marketing podcasts that are current and consistent in the sharing of their wealth of information.
1. Marketing School with Neil Patel and Eric Siu
Marketing School is hosted by world-renowned marketers Neil Patel and Eric Siu where they bring you bite-sized episodes of actionable marketing advice every single day. You’ll get the right tips to take your business to the next level and get to work right away.
2. Social Media Marketing with Michael Stelzner
The Social Media Marketing podcast from Social Media Examiner is a weekly 45-minute show hosted by SME’s founder, Michael Stelzner. You’ll discover how successful marketers employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Each week Michael interviews leading marketing experts.
3. Social Pros Podcast by Convince & Convert
Social Pros was recently named the best podcast at the Content Marketing Awards. It’s hosted by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Their podcast brings you insights into the real people doing the work in social media. You’ll get inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
4. Marketing Over Coffee
Marketing Over Coffee is a marketing podcast, audio on-demand that covers both classic and new marketing. The hosts, John J. Wall and Christopher S. Penn, record every week. Each show is about 20 minutes long and filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.
5. Six Pixels of Separation
Six Pixels of Separation is Mitch Joel’s weekly conversation with business leaders, thinkers, innovators, and cultural icons. The show is about insights and provocations on brands, consumers, technology, business, and how connected we’ve all become.
6. Marketing Companion with Mark Schaeffer and Brooke Sellas
Self-dubbed “the world’s most entertaining marketing podcast”, Marketing Companion is hosted by Mark Schaefer and Brooke Sellas. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an 11.
7. I Love Marketing
I Love Marketing is basically one big conversation between Dean Jackson and Joe Polish, where they talk about new marketing ideas, direct mail ideas, lead generation, lead conversion, getting referrals, stick strategies, email marketing, psychology, books, people, and even productivity.
You can also find it on Apple Podcasts.
8. The GaryVee Audio Experience
You more than likely have heard of Gary Vaynerchuk, the podcasts’ host. He’s an incredibly inspiring entrepreneur, author, speaker, and Internet personality. On his global top 100 Apple Podcast, you’ll hear episodes of his favorite series called the #AskGaryVee Show, a mix of the best highlights from his documentary video series, plus keynote speeches on marketing and business, interviews, fireside chats, and any of his new and current thoughts that he records specifically for his podcast.
9. B2B Growth: Your Daily B2B Marketing Podcast by Sweet Fish
B2B Growth is a daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by “a braintrust of people that would never use a word like braintrust.” Their episodes are focused on topics like ABM, customer experience, demand gen, sales, thought leadership, B2B marketing, PPC, and more.
10. Marketing Smarts by MarketingProfs
This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. You’ll gain valuable marketing know-how that complements the robust offerings of marketingprofs.com.
You can also find it on Apple Podcasts.
11. State of Demand Gen
On this podcast, you’ll find innovative strategy, advice, and tangible tactics that work the best today from marketers that are actually doing it. The content is a mix of their #DemandGenLive episodes, along with interviews and fireside chats with B2B tech industry experts
Podcasts create an opportunity to simultaneously learn and be entertained, which can be a wildly productive strategy for marketers’ free time. In all of the podcasts listed above, you’ll learn marketing tips from marketing pros, whether in the form of casual conversation or fireside chats. Now, what will you listen to first?
Want even more marketing resources? Check out what else HIPB2B has to offer:
- Have you listened to any of these podcasts?
- Which podcast intrigues you the most?
- What other podcasts do you listen to, if any?