What do all those B2B marketing acronyms mean? It can be challenging to keep up with the latest abbreviations used to describe the industry’s practices.
ABM, AI, SMM, etc.
We studied various social media tags, took notes during marketing meetings, and reread our own blog posts to collect this list. This list is one, by necessity, that must constantly evolve as B2B marketing acronyms change and grow over time.
Account Based Marketing – This approach to marketing treats two or more people who work at the same organization as one client. This approach means that instead of individually targeting everyone, the marketer instead communicates with all stakeholders. This is necessity in an industry where most decisions are made by multiple stakeholders, not just one individual.
Artificial Intelligence – Artificial intelligence is used most commonly in marketing to analyze data and answer internal question and also as an outward facing tool to answer user questions (aka a chatbot). This technology is evolving and changing rapidly as marketers collect more data. Soon, it is predicted that these technologies will have enough layers of experiences to interact with users in a human manner.
Augmented Reality – Augmented reality is virtual reality’s little sister. This technology is being implemented through camera filters on platforms like snapchat, and was brought to the public’s attention by the short-lived Pokémon Go.
On Snapchat, anyone can buy a filter and use it to reach an audience through demographic factors like location.
Conversion Rate Optimization –Conversion is an overarching term for when a user completes a desired action. Optimization refers to removing friction for the user to make conversions happen more easily.
Customer Experience – This refers to the interactions between a brand and a customer post purchase. You try to create the most pleasurable interactions for the customer as they utilize your offering.
This comes in the form of great customer service, especially when something goes wrong. This also comes with good communication in general and every now and then, wielding the element of surprise and delight.
Deep Learning – In its simplest terms, deep learning is when artificial neural networks (the brains of AI) are working on learning tasks that contain more than one hidden layer.
Internet of Things – This describes any internet-connected object that collects and stores data on whatever function the device is performing.
An example of this is Samsung’s smart fridge, which allows you to know when food spoils without opening the door.
Marketing Automation – software that automates tedious or repetitive marketing tasks. This technology frees up marketing resources to enable them to come up with more innovative ideas.
An example of marketing automation is a software like Marketo, which handles everything from email broadcasts to on-site landing pages to enable more engagement with customers.
Machine Learning – describes when computers can learn without being explicitly programmed through pattern recognition and algorithm building.
Social Media Marketing – this refers to when a brand uses social media platforms like Twitter, Facebook, or LinkedIn to engage with potential customer and ultimately increase conversions.
Good social media marketing relies on strong visual content and interactive and informative elements.
Short Message Service – This is a text message. In marketing, text messages and messenger services in general are being leveraged to increase engagement between brands and their customers.
User Experience – Unlike CX, which focuses on customers who have already purchased your offering, user experience focuses on anyone that encounters your brand.
User experience usually focuses on ensuring that there aren’t any barriers between the consumer and the conversion point. It means making a website that loads fast, social media profile that is appealing visually and also informative.
Virtual Reality – a computer generated simulation that allows the user to interact with the environment as if they are part of it. This isn’t being used that much in marketing yet, but it is only a matter of time.
Because these acronyms are so important for any modern marketer to master, we encourage you to print out this list on top of the digital flashcards you used above. Save it on your computer. Tape it to your wall. Enjoy.
Are there any other acronyms we should have included on this list? Are these acronyms useful? Let us know in the comments below.