The average person spends two hours per day looking at a mobile screen. Think about that. Two hours out of every twenty-four – 8% of an entire day – on a mobile device. That’s more time than users spend watching TV or using a personal computer. Whether it’s at home, at work, or in between, users seem to be inseparable from their mobile devices.
Mobile offers a variety of opportunities for businesses who adapt and threats to businesses who don’t. Despite impressive trends in mobile adoption, more than half of business don’t have even a basic mobile strategy. With mobile marketing as a low priority for many organizations, even basic efforts can help you stand out.
The following list contains a set of notable mobile marketing statistics, from a variety of sources. These statistics cover mobile device adoption, usage, engagement, and strategy. The key takeaways for this list are opportunities in terms of mobile compatibility, mobile sharing, and native device applications. In general, mobile marketing success is tied to fulfilling customer expectations and enabling further engagement.
Without further delay, here are twenty-six intriguing mobile marketing statistics:
- Mobile marketing in is on track to generate $400 billion in sales by 2015. (MediaBistro)
- Mobile devices now account for 53% of website traffic – 17% of which comes from tablets. (Eloqua)
- 56% of mobile users perform product research with their devices. (BostInno)
- 57% of users won’t recommend companies with a poor mobile site. (WebDAM)
- In the second half of 2013, mobile phones accounted for 30.6% of all email opens. Tablets accounted for an additional 7%. (eMarketer)
- A mere 12% of emails are optimized for mobile devices using responsive design. (Equinox)
- 69% of mobile users delete emails that aren’t optimized for their screen size. (Litmus)
- 2 in 3 users access social media through their mobile devices. (WebDAM)
- 65% of Facebook users and 60% of Twitter users access from mobile devices (Digital Buzz Blog)
- Mobile visitors are 187% more likely to share content. (MediaBistro)
- Mobile sharing increased 27.8% in the second quarter of 2014, while desktop sharing dropped 5.5%. (ShareThis)
- 1 in 4 searches are conducted on mobile devices. (WebDAM)
- 77% of mobile searches occur at home or at work. 17% occur on the go. (Google)
- 81% of mobile searchers are driven by speed and convenience. (Google)
- Mobile searches result in an average of 1.89 follow-up actions. 73% of mobile searches triggered additional action, such as continued research, sharing, or outreach. (Google)
- Only 20% of mobile usage time is spent browsing the internet. The other 80% is spent within apps. (Smart Insights)
- There are 224 million active mobile app users. (WebDAM)
- 85% of users prefer native apps to mobile websites. (WebDAM)
- 70% of consumers identified push notifications, including order updates and location-based messages, to be valuable. (Responsys)
- 68% of consumers who have downloaded a brand’s app have enabled push notifications. (Responsys)
- Push notifications open rates and click-throughs are both more than 50% higher than email. (Responsys)
- Marketers who implement responsive design report a 20 percent increase in clicks and conversions on average. (Responsys)
- The use of mobile-optimized content marketing has risen from 15% in 2011 to 33% in 2012. (Content Marketing Institute)
- 61% of B2B marketers don’t currently engage in Mobile Marketing. (eMarketer)
- 22% of companies have a “non-existent” mobile strategy. Another 39% have only a basic strategy. (Adestra)
- 32% of B2B and 17% of B2C companies listed mobile optimization as one of their top three priorities in 2014. (eMarketer)
Let us know what you think:
- Do you use mobile marketing?
- Which statistic(s) is most important?
- What are some other interesting mobile marketing statistics?