Today, it seems like everybody has a blog or two. There’s more than 440 million blogs between just Tumblr, Squarespace, and WordPress. Blogging has become so ubiquitous that it’s easy to forget just how important blogging is. There’s no other channel that can bring the same versatility and value that a good B2B blog brings.
Whether it’s raising awareness, sharing expertise, or convincing prospects to become customers, a well-run blog is the centerpiece for a content marketing effort. It’s a tactic that can have a huge impact on the bottom line without requiring a large investment in software or promotion.
The following list contains a set of notable statistics on blogging. These statistics cover blog consumption, preferences, post frequency, outcomes, and outlook. The biggest takeaway from the list is the importance of consistent output and quality posts.
Without further delay, here are thirty-one tweetable statistics that prove the importance of B2B blogging:
- 77% of Internet users read blogs (Source: Impact).
- 33% of B2B companies use blogs (Source: ZoomInfo).
- In 2017, 65% of marketers planned to increase their use of blogging (Source: SocialMediaExaminer).
- Internet users in the US spend 3 times more time on blogs and social networks than they do on email (Source: HubSpot).
- 53% of marketers say blog content creation is their top inbound marketing priority (Source: HubSpot).
- 70% of marketers indicate that they blog at least weekly (Source: Impact).
- 1 in 10 blog posts are compounding, meaning they gain lasting organic search traffic over time (Source: HubSpot).
- Compounding posts make up 10% of all posts, but generate 38% of overall traffic (Source: HubSpot).
- The average word count of top-ranking content on Google is 1,140-1,285 words (Source: Searchmetrics).
- Companies with blogs generate 55% more website visits than companies without blogs (Source: HubSpot).
- Companies that published 16 or more posts per month got almost 3.5 times more traffic than companies that published 0-4 posts per month (Source: HubSpot).
- Companies that blog 20 or more times per month see the most return in traffic and leads (Source: HubSpot).
- It’s predicted that, by 2020, buyers will manage 85% of their relationships without talking to a salesperson (Source: Riverbed Marketing).
- Websites with a blog have 434% more indexed pages (Source: Ignite Spot).
- Websites with a blog have 97% more inbound links (Source: Ignite Spot).
- 36% of people prefer list-based headlines (Source: ConversionXL).
- 43% of people admit to skimming blog posts (Source: HubSpot).
- Blog posts with images get 94% more views (Source: Jeff Bullas).
- Blog titles of 6 to 13 words attract the highest and most consistent amount of traffic (Source: Hubspot)
- 94% of people who share posts do so because they think it might be helpful to others (Source: New York Times Insights).
- B2B marketers (75%) are more likely to use blogs in their social media content than B2C (61%) (Source: Social Media Examiner).
- 81% of US consumers trust advice and information from blogs (Source: Ignite Spot).
- 61% of US consumers have made a purchase based on a blog post (Source: Ignite Spot).
- 68% of consumers are likely to spend time reading content from a brand they are interested in (Source: The CMA).
- 37% of marketers believe blogs are the most important type of content marketing (Source: Ignite Spot).
- 81% of companies believe their blogs are “useful,” “important,” or “critical” (Source: HubSpot).
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Source: Demand Gen Report).
- 57% of companies with a blog have acquired a customer from their blog (Source: HubSpot).
- Small businesses with blogs generate 126% more leads (Source: Ignite Spot).
- B2B marketers that use blogs get 67% more leads than those that do not (Source: HubSpot).
- 89% of companies think blogs will be more important in the next five years (Source: Impact).
Let us know what you think:
- Which statistic did you find most valuable?
- Which statistic was most surprising?
- Would you add any statistics to the list?