As employees of a demand gen agency, we at HiP certainly like to think of ourselves as experts on the topic of demand generation. After all, when you run as many campaigns as we do, it would be hard not to pick up a useful learning or two along the way.
We enjoy sharing our expertise with our clients, colleagues, and any others with an interest in demand gen. Over the past couple years, we’ve done so with hundreds of blog posts on various topics related to demand generation and lead generation.
At the same time, we’re careful to remember that we’re not the only game in town. There’s plenty of other great thought out there on the subject of demand generation. And just like you, we enjoy learning from these quality posts. To that point, we’ve put together a list of six of the very best blog posts on demand gen.
By Jay Hidalgo – Content Marketing Institute
Hidalgo puts it well when he says, “One of the major missteps marketers make with demand generation is they implement tactics with no strategic support.” This post walks you through the process of creating buyer personas, mapping the buying process, and planning content to match buyer needs.
By Will Davis – Social Media Today
If you’ve got a white paper, you’re ready for demand gen, right? Well, yes and no. You could technically run a demand gen campaign, though, without follow-up content, you’d likely be disappointed. Demand generation takes more content and planning than you might think. This article provides a detailed explanation of all the content required for a demand gen campaign.
By Patrick Spenner – Forbes
Spenner explains how demand gen runs into problems because it doesn’t take into account the prevalence of groups in B2B buying. In the post he supports this stance surveyed 3,000 b2b buyers, used to gauge the effectiveness of common techniques in relation to group size.
By Patrick Spenner – Forbes
This post is the follow-up piece to the above, “You’re Doing It Wrong: Demand Generation”. Here, Spenner outlines how marketers can equip advocates and overcome the common forces that create conflict in purchase decisions.
By Scott Vaughan – Integrate
With the rise of marketing automation systems, demand gen and marketing automation have become increasingly codependent. Though they are related, it’s important to remember the two are far from synonymous. In this post, Scott Vaughan of Integrate explains how marketing automation and demand gen can be most effectively used together.
By Laurie Acquilante – HubSpot
This post consolidates key information from a longer benchmarks report by HubSpot. In it, Laurie Acquilante explores various factors, such as open rates, average CPL, and number of MQLs generated, in relation to the attainment of demand generation revenue goals.
Let us know what you think:
- Which post from the list did you find most valuable?
- Are there any posts you would add to our list?
- What area of demand gen would you like to know more about?