9 Tools of the Trade for Content Copywriters

You can’t just sit down at your keyboard, armed with creativity, inspiration, a fresh idea, and grit anymore. Today, technology wants you to believe that you are passé if you don’t bend your will to the digital revolution and get yourself a couple of “toys” to improve your writing.

Personally, I like to believe that you can be successful without a “digital crutch.” However, realistically, these tools make things easier and save valuable time. So, here are a few toys that can make your life easier.


1. Buzzsumo


Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content. BuzzSumo gives you insight into what content is working, and the influencers amplifying it.

BuzzSumo takes content discovery to a new level using social search. There is no shortage of content on the web, the key is filtering out the content that resonates with audiences, the content that is currently trending, and the content about to trend. A BuzzSumo search will find most shared content across all the main social networks.


2. Copyscape


With the click of a button, anyone in the world can copy your content and republish it on their site, stealing your visitors and your revenue. Copyscape’s Copysentry tool scans the web daily for copies of your content, emailing you whenever new copies are found.


3. CoSchedule Headline Analyzer


The Headline Analyzer is an awesome tool to help you achieve the best attention-grabbing blog post headline. The tool checks your headline for common, uncommon, emotional, and power words. It then compares your mix of these words to an ideal ratio.

The Headline Analyzer works directly in WordPress. It’s available in all new CoSchedule calendar plans.


4. CoSchedule Marketing Calander


Get everything organized in one place, so you (and your team) can focus on the important stuff. Organize your strategy. See your entire marketing schedule at a glance. Create a unified workflow for every project with CoSchedule’s drag and drop calendar. Sync your teams inside a collaborative, cross-functional calendar for social, content, email, events, and more.


5. Grammarly


Grammarly makes sure everything you type is easy to read, effective, and mistake-free. It instantly fixes over 250 types of errors, many of which aren’t caught by programs like Microsoft Word.

Grammarly also helps suggest words and curb recurring mistakes. With Grammarly analysis, you can learn about your most common issues and avoid them next time.


6. Hemmingway App


The Hemmingway App will turn even the most grammatically challenged of us into grammar pros. Simply paste your finished copy into the app and it will highlight lengthy run on sentences, misspelled words, and weak phrases. Hemmingway will help you to become a better writer by pointing out overuse of adverbs and passive phrases. Just correct the color coded, highlighted phrases and make simple edits to increase your overall score for the document.


7. Keyword Tool


Using Google’s Autocomplete, Keyword Tool allows you to stay on top of keyword trends to refine search campaigns and ensure that your content remains relevant. How would your business benefit if you could customize your website to meet your customers needs?

Keyword Tool suggests hundreds of new long-tail keywords on any topic. Keyword Tool is extremely reliable. You can use Keyword Tool absolutely for free, even without even creating an account. These keyword suggestions are presented in the domain and language of your choice.


8. Portent’s Content Idea Generator


Simply go to the site and enter your subject matter into the space provided and click the button. The Portent’s Content Idea Generator automatically generates a title for you. How easy is that?

Use it to come up with an array of titles for your next blog post or presentation. Some are funny. Some are shocking. All useful. Caution: It’s addictive.


9. Uber Suggest


Keywords are one of the important and essential elements of SEO. The whole process of keyword research is to find profitable, traffic-driving phrases to work into your content.

Uber Suggest provides tons of ideas for free! Quickly find new keywords (often not available in the Google Keyword Planner). Take your keyword research to the next level with tons of keyword ideas for SEO, PPC, and your next content marketing campaign.



Famous Last Words

“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” – Steve Jobs



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