This HIPB2B infographic was written by Acadia Otlowski and designed by Caitlyn Smith.

This HIPB2B infographic was written by Acadia Otlowski and designed by Caitlyn Smith.
The notion of a complete breakfast swept across TVs across America in the 90s and early noughties, perpetuating a saying by one of cereal’s first brands, Kellogs. That’s advertiser for “this food is not nutritionally complete on its own.”
An account-based marketing strategy asks what diners want and need to solve their problems and achieve their goals. That’s why: