A Complete Breakfast: How ABM Serves Up Better Outcomes

By Acadia Otlowski Account-based marketing Blog Infographics December 15, 2020

This HIPB2B infographic was written by Acadia Otlowski and designed by Caitlyn Smith.

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“A complete Breakfast”

The notion of a complete breakfast swept across TVs across America in the 90s and early noughties, perpetuating a saying by one of cereal’s first brands, Kellogs. That’s advertiser for “this food is not nutritionally complete on its own.”

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Examples of “A complete Breakfast” commercials

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ABM’s recipe for Success

An account-based marketing strategy asks what diners want and need to solve their problems and achieve their goals. That’s why:

57% of marketers say their organizations have used ABM strategies for more than a year.
62% of marketers say there’s a measurable positive impact since adopting ABM. (Forrester)
Revenue won is the most common ABM metric tracked. (Hubspot)
40% of the average marketing team was dedicated to ABM in 2019. (Engagio)