In today’s world of data and analytics, sometimes design gets lost. Important color and typography decisions are often reduced to repeated testing of A vs B vs C.
Without an understanding of the basics, a lot of time and effort is spent confirming the principals of design rather than optimizing as is intended. Testing is that much more effective when you’re using it for refinement instead of the rough cuts.
While not all marketers have design skills, there’s no reason we all can’t be informed on the subject. That’s where this week’s infographic comes in. The infographic, which comes to us from MDG Advertising, the meaning of various color and typography elements, how to use them in marketing content, and the impact of different elements on the viewer.
A few of the important points from the infographic include:
- Don’t get caught up on grand claims based on mostly opinion or small samples.
- 62-90% of a consumer’s initial assessment of a product is based on color alone.
- Colors have different connotations around the world. Be aware when designing for other regions.
Let us know what you think:
- How do you come up with concepts for your marketing campaigns?
- How do you plan the visual presentation of your offerings?
- What design elements do you test?
