In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Lead Generation” and “Demand Generation”. On…
Matt Leap
Just a week ago today, I traded in the sub-zero temperatures of Upstate New York for the comparatively balmy 60-degree…
Can you imagine making a major B2B purchase without ever speaking to a sales rep? Better yet, can you imagine…
“Content marketing is the new SEO.” If you’ve been following the topics of content marketing and SEO recently, you’ve read…
It’s a classic debate: inbound lead generation or outbound lead generation? Inbound offers a steady trickle of self-educated leads, though,…
As important as lead generation is, it’s just the beginning of a longer and more complicated sales process. A fresh…
So, you’ve just completed your first outbound lead generation campaign. You now have a couple hundred freshly generated leads and,…
Creating marketing emails is as much of an art as it is a science. Sure, there are some pretty firm…
As Kipp Bondar, VP of Marketing at HubSpot, so candidly puts it, “Leads are the metric that, as marketers, we…
Business-to-business (B2B) versus business-to-consumer (B2C) is one of the most important distinctions between different types of marketing. As a rule,…