Business-to-business (B2B) versus business-to-consumer (B2C) is one of the most important distinctions between different types of marketing. As a rule,…
Matt Leap
At the risk of sounding incredibly cliché, 2014 was a great year for the HiP Blog. In early June, we…
A lot of factors go into the pricing of a lead. Lead generation companies have to account for the topic,…
In concept, lead generation is pretty simple: find a group of people that have expressed some interest in your product…