You make great content, but you need to get more eyes on it. Maybe you’ve been in business for years and need a larger pool of potential leads. Or maybe you’ve been in business for a short period of time and need to grow the buzz around your brand.
These are common pain points in business. Campaigns for Early Demand (CED) can help. But what is it?
Campaigns for Early Demand are a frictionless approach to email marketing. Instead of only counting those that open the email, click to the landing page, AND fill out the form to download your asset, you get every engager. Campaigns for Early Demand are formless and therefore frictionless, making it less likely that potential leads will react negatively to your brand.
CED has a number of advantages for both big and small businesses alike.
CED for Small Businesses and Startups
Your primary pain point is that you need more people to market to, and you need it fast. You know who your target audience is, you just need to reach them.
That’s where Campaigns for Early Demand comes in.
The contacts you purchase for Campaigns for Early Demand is inexpensive, making it a great way to spread your reach without having to run long, expensive organic campaigns.
You can pay under $10 for contacts, which means that you can spread your reach wider, to parties that have expressed interest in your brand.
More Contacts, Faster
It can take months for you to see the limited results of an inbound campaign. Depending on how long your buyer lifecycle is, you might be waiting until next quarter or next year. If your campaign flops, you might not know it until it’s too late, and you’ve wasted time and resources.
If you need to start bringing in new business immediately, Campaigns for Early Demand has a faster time from exposure to closure.
When you buy Campaigns for Early Demand, you get activity in a target audience you’ve specified, so you have a better chance of closing the deal.
Many inbound campaigns are too broad or end up appealing to the wrong group (not your audience).
Fill Your New Marketing Automation or CRM Software
If you’ve recently taken the leap and set up an email marketing automation platform, you probably added your current list, but are unsure how to keep the stream of leads flowing into your pipeline.
Campaigns for Early Demand beefs up your reach. You need to reach customers before you make the sale to them.
Bring in new business faster than inbound/organic with Campaigns for Early Demand.
CED for Enterprise Marketers
Enterprise marketers need fresh leads too. You may have various channels designed to collect leads, but you can’t seem to break out of the same old contacts and companies.
There’s No More Low Hanging Fruit
You or your competitors have both picked the entirety of the low-hanging leads. You need to find a way to reach higher, targeting as many companies and levels of management as possible.
Reach for the higher hanging fruit by identifying them with Campaigns for Early Demand.
Target All Stakeholders Using CED for ABM
Account-based marketing (ABM) allows you to see up the vertical in an organization, from lower-level managers all the way to the C-suite.
When you buy CED for ABM, you get access to each stakeholder across an entire company. This makes it easier when a manager approaches a director about purchasing a key piece of software or access to a platform. Your brand is already top of mind.
That’s crucial when you are mentioned as a vendor in a company meeting. Instead of it being the first introduction to your brand, most of the executives will be familiar with your brand name at the minimum, and more depending on how much they engaged.
Marketing Automation Systems Are Hungry For Leads
More specifically, your sales team is hungry for sales-qualified leads. Campaigns for Early Demand feeds that hunger.
It provides a fresh flush of leads into your stagnant pipeline, leading to better qualified leads and more sales.
Getting this many fresh new contacts takes more time, resources, and budget than you typically afford. But with single digital cost per contact prices, you can spend minimally, and get big results.
You get contact information that allows you to reach potential buyers on four channels:
- Social (LinkedIn)
- Direct mail
You may not use all these immediately (hint: warm up leads through email or social before attempting any of the other channels).
Campaigns for Early Demand is a great fit for both small businesses and larger enterprises. Find out more about HIPB2B’s Campaigns for Early Demand here.
Let us know what you think:
- Have you tried using early engagement data?
- How did it impact your marketing and sales pipeline?
- How can early engagement data increase your lead volume?