How is campaign engagement data different than regular email marketing?
Well, lets talk a little bit about how they are similar.
Is there an email sent?
Is there a call to action?
What about a landing page?
How about a form?
Well, maybe, or maybe not.
And that brings us to the first difference. In an engagement data campaign, it can be executed with or without a form. You heard that right, with or without friction. That brings us to the second difference, which is, regardless of how early an engager may be in their buying cycle, in an engagement data campaign, you know exactly who they are.
This is the second of a four-part video series. If you missed part 1, check it out here.
Acadia Otlowski is the editor and copywriter at HiP. She handles writing subject lines and email copy as well as contributing weekly to the blog. Acadia is a journalism major turned marketing enthusiast with a heavy background in research and writing. Outside of work, she is an avid reader and storyteller, as well as a fire performer.