Artificial Intelligence

data quality engagement

How to Increase Data Quality and Gain Engagement

Think of the number of contacts you have in your database. Maybe you have thousands, hundreds of thousands, or even millions of leads collected over time. Now, consider how much time it took you to collect all that data. You could easily spend years acquiring data, but have you considered the status of your data […]

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3 Ways AI is Shaping the Conversation in Marketing

When you search for topics on AI, the first result on Google is Cleverbot. The bot endeavored, as always, convince me that it was human, as most of its conversational partners must have. Cleverbot has been around since 1998, and has been learning from internet users ever since. Now, years later, the chat bot still […]

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