B2B Content Creation

how-to-avoid-creating-offensive-content

Avoid Creating Offensive Content Using These Tips

Technology brings about change. New technologies and wider availability of technology in general has pushed the world to become increasingly interconnected. As humans have moved forward digitally, culture has also shifted. More specifically, there has been a shift in what behaviors and words are acceptable. Some things that used to be normal are now unacceptable. […]

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10 Ways to Get Inspired and Stay Inspired

Monotony is the spice of life… oh wait, no, that’s variety. Many of us do a lot of the same things day in and day out. We hit snooze on our alarm first thing in the morning, get up, have breakfast, and go to work. Next comes the workday with some lunch and meetings thrown […]

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creating_compelling_content

How to Create Content That Appeals to Short Attention Spans

The longer smartphones and smart devices have been part of mainstream culture, the more scattered and the less focused the general consumer has become. This is in part because of the rush of dopamine that our brains accept when we get or respond to a message, see that we were tagged in a Facebook post, […]

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tips_for_small_business

7 Tips for Better Small Business Content Writing

You may have noticed that there isn’t nearly as much content directed at small business (SMB) content writers. It is high time we reach out to this underserved segment. According to Microsoft’s US Small & Midsized Business Blog, 96% of the executives surveyed agreed that the quality and structure of their marketing content is essential […]

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talking-turkey

3 Ways Marketers Can Talk Turkey This Thanksgiving

Let’s talk turkey. It’s a Thanksgiving joke and a business phrase that more marketers should take to heart. It means, let’s get to the meat of it, or get to the heart of the matter. This phrase supposedly comes from an old story of a Native American and a European who went hunting together. When […]

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5-tips-for-better-content-after-the-sale

5 Tips for Better Content After the Sale

Do you neglect your customers after they make a purchase? The marketing world is enamored with creating fresh, new, lead-generating content. But, little thought is given to providing quality content to your biggest fans: those who already purchased your offering. The prevailing attitude is, “Why would we want to spend our time and revenue supporting […]

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Plan Your Holiday Marketing Strategy in 7 Easy Steps

The holiday season is rapidly approaching and although it may seem too early for seasonal posts (like this), it’s a perfect time to start planning your holiday marketing strategy. Learn how to plan for and execute great posts this holiday season, which will help catapult your brand into this festive time of year.   1. […]

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best-examples

Best Examples of B2B Interactive Content in 2017

AR, VR, and AI are changing the way we create and share information. These interactive technologies have opened new ways for marketers to reach their audiences. In today’s post, we explore how B2B businesses are using these cutting-edge technologies to create better interactive content.   IBM I’ve mentioned IBM many times in the past and […]

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10 B2B Lessons From Adobe Stock’s Visual Trends of 2017

Adobe’s CMO team recently released, Adobe Stock’s Top 10 Visual Trends Of 2017, their interpretation of the trends that businesses should look out for when marketing in the upcoming months. We look at the trends they’ve identified and look at what B2B marketers can pull from them; both visually and in modern marketing in general. […]

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antidotes-for-ailing-blog-post-writing

3 Diagnoses and Fixes for Bad Blog Posts

Sometimes, blog posts just seem… meh. They are uninspired, so they are uninspiring. Dull, weak, just downright boring. They don’t drive action, they don’t entice or educate. These blog posts are at death’s door, but they can be resuscitated. Here, we diagnose your ailing blog posts and give you the treatments you need to improve […]

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