B2B Content Creation

Learn Why Marketers Should Share As Much Content As They Create

Curating the content is a lot like curating art – you research, select a work, catalog it, and bring visitors to your gallery. Seek, Sense, Share. Curating quality content adds value to your blog and brand and can make you stand out from the rest. In a world of social media and digital marketing, it’s […]

Continue Reading

3 B2B Brands That Made Boring Products Brilliant With Video

Back before the days of Netflix and unlimited streaming services, television advertisers would vie for your attention by serving you advertisements of smiling people moving to cheesy music. Like this: Juicy Fruit won’t make you flip and twist off ski jumps with ease, nor will its flavor impress you beyond the first minute or two […]

Continue Reading

Avoid Creating Offensive Content Using These Tips

Technology brings about change. New technologies and wider availability of technology in general has pushed the world to become increasingly interconnected. As humans have moved forward digitally, culture has also shifted. More specifically, there has been a shift in what behaviors and words are acceptable. Some things that used to be normal are now unacceptable. […]

Continue Reading

10 Ways to Get Inspired and Stay Inspired

Monotony is the spice of life… oh wait, no, that’s variety. Many of us do a lot of the same things day in and day out. We hit snooze on our alarm first thing in the morning, get up, have breakfast, and go to work. Next comes the workday with some lunch and meetings thrown […]

Continue Reading

How to Create Content That Appeals to Short Attention Spans

The longer smartphones and smart devices have been part of mainstream culture, the more scattered and the less focused the general consumer has become. This is in part because of the rush of dopamine that our brains accept when we get or respond to a message, see that we were tagged in a Facebook post, […]

Continue Reading

7 Tips for Better Small Business Content Writing

You may have noticed that there isn’t nearly as much content directed at small business (SMB) content writers. It is high time we reach out to this underserved segment. According to Microsoft’s US Small & Midsized Business Blog, 96% of the executives surveyed agreed that the quality and structure of their marketing content is essential […]

Continue Reading

3 Ways Marketers Can Talk Turkey This Thanksgiving

Let’s talk turkey. It’s a Thanksgiving joke and a business phrase that more marketers should take to heart. It means, let’s get to the meat of it, or get to the heart of the matter. This phrase supposedly comes from an old story of a Native American and a European who went hunting together. When […]

Continue Reading

5 Tips for Better Content After the Sale

Do you neglect your customers after they make a purchase? The marketing world is enamored with creating fresh, new, lead-generating content. But, little thought is given to providing quality content to your biggest fans: those who already purchased your offering. The prevailing attitude is, “Why would we want to spend our time and revenue supporting […]

Continue Reading

Plan Your Holiday Marketing Strategy in 7 Easy Steps

The holiday season is rapidly approaching and although it may seem too early for seasonal posts (like this), it’s a perfect time to start planning your holiday marketing strategy. Learn how to plan for and execute great posts this holiday season, which will help catapult your brand into this festive time of year.   1. […]

Continue Reading

Best Examples of B2B Interactive Content in 2017

AR, VR, and AI are changing the way we create and share information. These interactive technologies have opened new ways for marketers to reach their audiences. In today’s post, we explore how B2B businesses are using these cutting-edge technologies to create better interactive content.   IBM I’ve mentioned IBM many times in the past and […]

Continue Reading