B2B Social Network Engagement

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What’s New on LinkedIn? What Does it Mean for Marketers?

As the world of social continues to change and evolve, LinkedIn often seems to struggle to keep up. Unlike so many platforms, it lacks crucial analytics tools for marketers to explore. It also lacked functionalities that come standard with many social platforms, like on-site hosted video, etc. But that is about to change, according to […]

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3 Types of People You Should Get Talking About Your Brand

Successful marketing starts with great relationships between a brand and its followers. But sometimes, it is difficult for an individual to connect with a brand. After all, a faceless organization isn’t a person and humanity is a requirement for deeper relationships. But how do you take a brand and transform it into something more approachable? […]

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Your Audience Hates These Targeted Marketing Mistakes

Targeted paid advertising on social media can be scarily effective. How many times have you started to research a product or service, just to have ads for that very same offering continuously appear across your social media feeds? There’s quite a few reasons both consumers and marketers can enjoy sponsored and targeted marketing posts. They […]

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Go Live in 2017 with These 7 Live Video Tips

Ready to go live? Facebook is pushing its new Facebook Live video streaming feature. Facebook Live first saw a restricted launch in the summer of 2015. It was accessible to celebrities and public figures who had a wide reach. In 2016, Facebook renewed its dedication to “going live” and started to push the live feature […]

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Convert ‘Em All: A B2B Marketing Lesson From Pokemon Go

I, like many millennials, spent more than a couple hours this weekend running around outside with friends, playing Pokémon Go. You know things have gotten strange when you see young people wandering around a graveyard on a bright Sunday afternoon, walking with their phones held high in front of their faces. They exchanged friendly greetings, […]

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Infographic – LinkedIn for B2B Lead Generation: Why, When, and How

In a B2B setting, social media isn’t exactly top of mind when it comes to lead generation activities. Companies are more likely looking to things like gated content, newsletter subscriptions, webinars, and other website-based content to produce leads. That being said, social media shouldn’t be overlooked as a supplemental lead generation channel. Social networks – […]

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Infographic – What Your B2B Social Media Strategy Needs to Succeed

In reading up on social media strategies online, you’ll probably find that much of the information is tailored for B2C. Which may seem fitting- B2C companies are often the first that come to mind when you consider brands that are killing it on social media. But it is important to know that social media can […]

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5 Social Sharing Strategies for the Holidays

As the year draws to a close and the number of hours spent at holiday celebrations seems to outweigh the hours you spend in the office, it may seem like a good time for B2B marketers to lessen their social media presence (presents?). But it isn’t. ‘Tis the season to deck out your social media […]

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Turning Up the Heat on Outbound Marketing

Rumor has it that outbound marketing is dying. Like any rumor there is some truth behind it. The Internet has made inbound marketing easier than ever, putting who becomes a lead in the hands of the consumer and whatever channel they used to find your brand. But, also like other rumors, it seems this one […]

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