Welcome to this new and interesting endeavor at HiP! On each of the next seven Thursdays, we’ll be posting an…
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Business-to-business (B2B) versus business-to-consumer (B2C) is one of the most important distinctions between different types of marketing. As a rule,…
At the risk of sounding incredibly cliché, 2014 was a great year for the HiP Blog. In early June, we…
As CEO of HIPB2B, I have the rare occasion to reflect on the differences between our agency and other digital…
In concept, lead generation is pretty simple: find a group of people that have expressed some interest in your product…