Content Creation

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Animated Infographic – How Color and Typography Influence Consumers

In today’s world of data and analytics, sometimes design gets lost. Important color and typography decisions are often reduced to repeated testing of A vs B vs C. Without an understanding of the basics, a lot of time and effort is spent confirming the principals of design rather than optimizing as is intended. Testing is […]

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How to Make Truly Compelling Visual Content

Did you know that when people hear information, they’re only going to remember 10% of that information in three days? But if you make that audio or text clip into a visual, they’ll remember 65% of the information. That’s the power compelling visual content has. The refrain is always the same. Visual content is king. […]

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How to Build Your Brand Through Guest Blogging

Guest blogging is a simple concept. You write a post for another organization’s blog. Maybe they write a post in return, maybe not. The hardest part of a guest blogging process is getting the ball rolling. Often, it’s due to a lack of internal resources or buy-in, but it also may be as simple as […]

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How to Identify and Drive Desire for Better Demand Generation

We all want to successfully market and sell our offering. But the market is so competitive that it’s often hard to make your voice heard amongst a sea of other brands. To do this successfully, you need to identify the forces of mass desire that relate to your offering. What kinds of mass desire are […]

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Infographic – Your Cheat Sheet for Writing Headlines

Ever set out to write a blog post only to find yourself stuck staring at a half-written headline? It’s a pretty common scenario for content creators. Even the best of us tend to spend a disproportionate amount of time on that handful of words at the top of our writing. That’s not to say that […]

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What is Value and How Do You Add It to Content?

What is value? And how do you add value to your content? Imagine you are lost in the jungle. There are mosquitos swarming you, it’s hot and damp, and the sun is starting to set, making the foreboding rustling in the undergrowth around you that much more terrifying. All of a sudden, you come across […]

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Avoid Creating Offensive Content Using These Tips

Technology brings about change. New technologies and wider availability of technology in general has pushed the world to become increasingly interconnected. As humans have moved forward digitally, culture has also shifted. More specifically, there has been a shift in what behaviors and words are acceptable. Some things that used to be normal are now unacceptable. […]

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Infographic – 7 Ways To Create A Killer Marketing Video

By all accounts, video is in demand. Marketers continue pump out video content while consumers continue to ask for more. In fact, 53% of respondents in a HubSpot survey said they want to see more videos from marketers. Unfortunately, in this rush to create, there is an influx of bad video content. Whether it’s poor […]

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5 Cross Training Tips for Marketers

You’ve been flexing your marketing muscles a lot lately, perhaps they’re getting tired? Instead of fighting through that fatigue and racing towards burnout, marketers should take some lessons from the professionals that specialize in endurance. Athletes of every sort know that cross training is critical. Cross training has the following benefits: Preventing injury due to […]

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How to Wield Trigger Moments in Content Marketing

Trigger moments are powerful shapers in our lives. They are the moments when someone says or does something and it causes an emotional reaction. These moments are the ones that shape not only our past but our future selves. They define how we see ourselves, they even have the power to change us. Trigger moments […]

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