Content Creation


Infographic – The Future of Marketing

There’s no shortage of buzz about visuals in marketing. It’s for good reason. Visuals are an important part of the future, but they can’t shoulder the burden alone. A well-reasoned combination of text and visuals makes up tomorrow’s most effective content. This infographic, which comes to us from Optimal Targeting, provides stats and information on […]

Continue Reading

Make Your Marketing Stand Out with Photography

As a visual person in a generation of visual people, I require visual stimuli in order to generate a response. Images, videos, and graphics reel people in from a world of otherwise lifeless content. When scrolling through Facebook or Medium or any other social media platform, what will grab your attention is an image. You’d […]

Continue Reading

Readers’ Choice: The Best of the HiP Blog 2017

It’s that time of year again. As 2017 comes to a close, it’s time for us at the HiP Blog to do our annual reflection on the top posts of the year. What better way to put yourself on-track for the new year than to learn from your biggest successes of the previous year? Those […]

Continue Reading

Infographic – 150 Years of the Best Holiday Campaigns

The holiday season is the most profitable time of year for many businesses. For that reason, brands will go all out to ensure their holiday campaigns are memorable. Done right, a holiday campaign makes your audience associate the beginning of the season with your brand. Who has succeeded in creating stellar, memorable holiday campaigns? That’s […]

Continue Reading

4 Trends That Will Shape B2B Marketing in 2018

2017 is coming to a close and with it there are a whole slew of new ideas, technologies, and changes that are going to impact marketers in the upcoming year. Some changes are technical in nature, like the way previews will now show up on Facebook. Others are consequential outside of marketing and have larger […]

Continue Reading

Infographic – Crafting a Perfect ‘About Me’ Page

When it comes to copywriting, sometimes the tasks that seem to be the simplest end up being the most challenging. In short-form copy, there needs to be a clear purpose and a great deal of thought put into every word. The “About Us” page of a company website has always been a challenge for copywriters […]

Continue Reading

7 Tips for Better Small Business Content Writing

You may have noticed that there isn’t nearly as much content directed at small business (SMB) content writers. It is high time we reach out to this underserved segment. According to Microsoft’s US Small & Midsized Business Blog, 96% of the executives surveyed agreed that the quality and structure of their marketing content is essential […]

Continue Reading

Infographic – The Ultimate List of Blog Post Ideas

You open your word processor. You type a bit, then delete it. You type some more, but that’s not what you want either. Time goes by and the words don’t stick to the page. We’ve all been there. Inspiration is tough as a content creator. The ideas just don’t flow as easily after writing tens, […]

Continue Reading

Every Brand Blunders — 4 Tips for Better Apologies

It seems like everyone is apologizing as the internet continues to shine a harsh, brutally revealing light on both brands and individuals in the public eye. Think of Uber, which has suffered from every sort of scandal possible this year, from allegations of sexual misconduct internally to its Greyball software, which allowed the company to […]

Continue Reading
tools of the trade content cover

9 Tools of the Trade for Content Copywriters

You can’t just sit down at your keyboard, armed with creativity, inspiration, a fresh idea, and grit anymore. Today, technology wants you to believe that you are passé if you don’t bend your will to the digital revolution and get yourself a couple of “toys” to improve your writing. Personally, I like to believe that […]

Continue Reading