Content Marketing

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Animated Infographic – How Color and Typography Influence Consumers

In today’s world of data and analytics, sometimes design gets lost. Important color and typography decisions are often reduced to repeated testing of A vs B vs C. Without an understanding of the basics, a lot of time and effort is spent confirming the principals of design rather than optimizing as is intended. Testing is […]

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How to Make Truly Compelling Visual Content

Did you know that when people hear information, they’re only going to remember 10% of that information in three days? But if you make that audio or text clip into a visual, they’ll remember 65% of the information. That’s the power compelling visual content has. The refrain is always the same. Visual content is king. […]

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Infographic – The Rise of Influencer Marketing

Which recommendation are you more likely to follow, one from a brand representative or one a respected thought leader? Sorry brand reps, the answer is the thought leader. Recommendations from a third party are inherently more reliable. Unlike brands, thought leaders, or influencers, can choose the products they endorse and pick the best ones they […]

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Determine if Content is Credible by Asking These 8 Questions

There’s a mammoth amount of content out there. You can use content created by other companies to learn about just about any business process. But sometimes, because there is such a huge amount of content, it can be hard to determine which content you should use to inform your own strategy and which content isn’t […]

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How to Build Your Brand Through Guest Blogging

Guest blogging is a simple concept. You write a post for another organization’s blog. Maybe they write a post in return, maybe not. The hardest part of a guest blogging process is getting the ball rolling. Often, it’s due to a lack of internal resources or buy-in, but it also may be as simple as […]

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How Should I Capitalize My Headlines?

You’ve finished the perfect piece of content. It recognizes some of your customer’s pain points and helps solve them. Everything is perfect. You even, in a stroke of genius, created an incredible headline. It makes people want to click. But should “to” be capitalized or not? Should you capitalize the first word and not the […]

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Infographic – Click-to-Call: Why the Phone Call Is Back in Business

Phone calls are making a big return in online marketing. It’s thanks in no small part to click-to-call and the number of searches made on mobile devices. Instead of typing a phone number manually in a separate app, click-to-call allows users to click a button or link and immediately initiate a phone call with the […]

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4 B2B Website Features to Emulate in Your Next Redesign

A website redesign is no small undertaking, and (hopefully) it’s not the kind of thing that comes up every month. Redesigns are long-term strategic projects. They need to be done with very specific goals and timeframes in mind. Without due forethought and planning for an upcoming redesign, it’s easy to get caught up in the […]

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Infographic – Spring Cleaning for Digital Marketers: Four Things You Should Do Now

Spring is officially here (though it sure doesn’t feel like it here in the Northeast). For a lot of people, that means spring cleaning – a time to clear out all the buildup from the winter months and get ready for the more active summer season. More generally, spring is a great time for a […]

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Infographic – The Data Behind Landing Page Trends in 2018

Landing pages are unsung heroes of marketing campaigns. No matter the content, no matter the channel, the campaign goals only get achieved through the use of a landing page. With landing pages holding such an important role in the process, the effectiveness of those pages becomes intimately related the success of campaigns. Even improving landing […]

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