Content Marketing

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Infographic – Spring Cleaning for Digital Marketers: Four Things You Should Do Now

Spring is officially here (though it sure doesn’t feel like it here in the Northeast). For a lot of people, that means spring cleaning – a time to clear out all the buildup from the winter months and get ready for the more active summer season. More generally, spring is a great time for a […]

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Infographic – The Data Behind Landing Page Trends in 2018

Landing pages are unsung heroes of marketing campaigns. No matter the content, no matter the channel, the campaign goals only get achieved through the use of a landing page. With landing pages holding such an important role in the process, the effectiveness of those pages becomes intimately related the success of campaigns. Even improving landing […]

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Infographic – Your Cheat Sheet for Writing Headlines

Ever set out to write a blog post only to find yourself stuck staring at a half-written headline? It’s a pretty common scenario for content creators. Even the best of us tend to spend a disproportionate amount of time on that handful of words at the top of our writing. That’s not to say that […]

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What is Value and How Do You Add It to Content?

What is value? And how do you add value to your content? Imagine you are lost in the jungle. There are mosquitos swarming you, it’s hot and damp, and the sun is starting to set, making the foreboding rustling in the undergrowth around you that much more terrifying. All of a sudden, you come across […]

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Avoid Creating Offensive Content Using These Tips

Technology brings about change. New technologies and wider availability of technology in general has pushed the world to become increasingly interconnected. As humans have moved forward digitally, culture has also shifted. More specifically, there has been a shift in what behaviors and words are acceptable. Some things that used to be normal are now unacceptable. […]

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5 Tips for Content to Keep Loyal Leads Engaged

Your audience loves your content. That’s why they keep coming back. But how do you keep your loyal fans interested in your content? After all, brands in a niche must, by necessity, continue to write in the same area day after day. This turns into week after week, month after month, and year after year. […]

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Organize Your Marketing Calendar With These 8 Tools

A marketing strategy only works if it’s well-executed. It doesn’t matter how long you spend on a marketing strategy, if you don’t follow up your efforts by making a calendar, you are doomed to a lifetime of content disorganization. What can a small business do to plan out their content offerings for a week, month, […]

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Infographic – B2B Content Marketing Trends to Help Reshape Your Strategy

Content marketing has been a longtime staple in promoting B2B companies. The two are a natural pair. The longer and more involved purchases in B2B necessitate engaging and informative content for self-education. Content marketing isn’t foolproof for B2B marketers, however. To succeed, we need to stay up to date on trends, test new techniques, and determine what […]

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How to Become a True Marketing Master

There has been a lot of content written on becoming the best marketer, or a master marketer. I have an issue with that. What does it really mean to be a marketing master? What does mastery entail? There’s a popular idea that mastery on any topic can be achieved in 10,000 hours. This idea came […]

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5 Cross Training Tips for Marketers

You’ve been flexing your marketing muscles a lot lately, perhaps they’re getting tired? Instead of fighting through that fatigue and racing towards burnout, marketers should take some lessons from the professionals that specialize in endurance. Athletes of every sort know that cross training is critical. Cross training has the following benefits: Preventing injury due to […]

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