Demand Generation

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7 Tips for Email Subject Lines that Actually Get Opened

The average inbox is cluttered with a near-constant stream of email.  According to the Radicati Group, 182.9 billion emails are sent and received across the world every day  – that’s about 65 emails per internet-connected person per day. To put it simply, there is a lot of competition for the attention of your recipients. In this battle […]

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4 Characteristics of Personalization in 2018

Every year, it seems that marketers are talking about the upcoming one as the “year of personalization.” But, like anything digital, the meaning and usage of personalization is perpetually changing. In the past, personalization was as simple as inserting the prospective buyer’s name into an email. As time passes, marketers have noticed that, often, this […]

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marketing-in-2018

4 Trends That Will Shape B2B Marketing in 2018

2017 is coming to a close and with it there are a whole slew of new ideas, technologies, and changes that are going to impact marketers in the upcoming year. Some changes are technical in nature, like the way previews will now show up on Facebook. Others are consequential outside of marketing and have larger […]

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How to Use Content to Challenge Your Customers

In an ideal world, your offering is the solution for the issues that keep your clients up at night. These anxieties are the barriers that keep businesses from getting better. You want your brand to inspire people to find those weak spots in the workplace and improve on them. These are the slow servers, the […]

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Create a Content Feast This Thanksgiving

Demand generation is the process of creating an appetite for a set of services or a product. This is throughout the entire marketing funnel, not just at the top. Generally, you want to create demand for your content first, then your brand, and eventually the product you are selling. Your audience must see the need […]

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How to Set Up Google Analytics Goals for Marketing Attribution

Marketing attribution the process of assigning credit to channels for the conversion they bring about. It involves identifying a user action or actions that resulted in a desired outcome, like a conversion or purchase. From there, some sort of value is determined for those actions, and those values are used to calculate the most profitable […]

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Why Isn’t the Top of the Funnel as Smart as the Bottom?

Over the past two to three years, a great deal of time, energy, and intellect has been devoted by many to the application of account-based marketing in B2B. It’s a commonly accepted and reasonably intuitive concept that focusing efforts on named accounts brings about better results. Until very recently, those principles and processes have been […]

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How to Bulk Up Your List With Fresh Data

Data is driving the world, business, and especially marketing. Even though data is already the world’s largest economic good, very few marketers have money to spend on it. But as data continues to grow, it is expected that spending on quantitative data about customer behavior and market activities is expected to jump from 4.6% to […]

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How to Find and Engage B2B Influencers on Twitter

Marketing is competitive, and better tools and strategies give you an advantage. That’s why so many B2B brands are turning to influencer marketing. Influencer marketing has been around for a very long time, but it wasn’t called that. Remember your favorite football player or TV personality endorsing a cereal on a television ad as a […]

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