Demand Generation


How to Identify and Drive Desire for Better Demand Generation

We all want to successfully market and sell our offering. But the market is so competitive that it’s often hard to make your voice heard amongst a sea of other brands. To do this successfully, you need to identify the forces of mass desire that relate to your offering. What kinds of mass desire are […]

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The Dirty on Data Cleansing: The Importance of Clean Data from Acquisition to Execution

Data is at the center of modern marketing today. Nearly every marketing program uses some sort of marketing automation software, customer relationship management(CRM) software, or account-based marketing platform. Everything from dividing and segmenting an audience to creating personalized content for that audience relies on good quality data. Listen in to this on-demand webinar featuring HiP […]

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Better Demand Generation Starts With Problem Awareness

How can you make prospects aware of their own pain points? The short answer is demand generation. But demand generation is one of those words that can make even seasoned marketers’ eyes glaze over. What does demand generation even mean? Most articles about the topic dance around the meat of the subject. I found the […]

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2018 Email Design Fundamentals From An Email Designer

A well-designed email is paramount, as the email is often the beginning of the customer journey. A captivating email is made up of several things: content, design, subject lines, and graphics being the most important. What can you do to create that? When designing and coding an email, you must forget a lot of the […]

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7 Tips for Email Subject Lines that Actually Get Opened

The average inbox is cluttered with a near-constant stream of email.  According to the Radicati Group, 182.9 billion emails are sent and received across the world every day  – that’s about 65 emails per internet-connected person per day. To put it simply, there is a lot of competition for the attention of your recipients. In this battle […]

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4 Characteristics of Personalization in 2018

Every year, it seems that marketers are talking about the upcoming one as the “year of personalization.” But, like anything digital, the meaning and usage of personalization is perpetually changing. In the past, personalization was as simple as inserting the prospective buyer’s name into an email. As time passes, marketers have noticed that, often, this […]

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4 Trends That Will Shape B2B Marketing in 2018

2017 is coming to a close and with it there are a whole slew of new ideas, technologies, and changes that are going to impact marketers in the upcoming year. Some changes are technical in nature, like the way previews will now show up on Facebook. Others are consequential outside of marketing and have larger […]

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How to Use Content to Challenge Your Customers

In an ideal world, your offering is the solution for the issues that keep your clients up at night. These anxieties are the barriers that keep businesses from getting better. You want your brand to inspire people to find those weak spots in the workplace and improve on them. These are the slow servers, the […]

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thanksgiving demand gen blog cover

Create a Content Feast This Thanksgiving

Demand generation is the process of creating an appetite for a set of services or a product. This is throughout the entire marketing funnel, not just at the top. Generally, you want to create demand for your content first, then your brand, and eventually the product you are selling. Your audience must see the need […]

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