Building and strengthening brand-to-consumer relationships is a marketing no brainer. But understanding the necessary elements to facilitate this process is…
Demand Generation
Of the three types of media – owned, earned, and paid – earned tends to be the most effective, but…
Return on investment is the name of the game when it comes to lead generation. Whether it’s inbound or outbound,…
Lifecycle marketing is an all-encompassing process that provides opportunities for lead generation, lead conversion, and eventually the creation of engaged…
As employees of a demand gen agency, we at HiP certainly like to think of ourselves as experts on the…
As we near the end of March and College Basketball’s March Madness approaches its climax, competition is in the air. …