Email Marketing

Skyrocket Open Rates With These Explosive Email Marketing Tips

As those of us in America commence our Independence Day celebrations, we often pack together in large crowds (or in a neighbor’s backyard) to watch fireworks explode in the sky. These energy-packed bursts are exciting. Have you ever wondered if you could make your emails just as explosive? Obviously, there’s no deafening boom or radiant […]

Continue Reading

The Top 5 Email Design Trends of 2018

Fidget spinners, velour tracksuits, eating Tide Pods, the mullet… There have been a lot of weird trends over the years, but fortunately, you can’t put a mullet on an email (although I’m totally going to try to now.) And unlike the rapid rise and fall of fidget spinners, email marketing isn’t going anywhere. Being quick, […]

Continue Reading
11 Tweets for Email Marketers to Live By

11 Tweets for Email Marketers to Live By

Email marketing has a lot of intricacies, between working out the kinks in HTML for various email clients, creating responsive emails that look good on mobile, and defining what the heck “above the fold” even means for emails that could be opened on tablets, smartphones, and varying-sized computer screens. While you surf the internet, you […]

Continue Reading

Increase Email Engagement by Avoiding These 5 Email Marketing Faux Pas

Serving emails to email marketers is incredibly difficult. I am the world’s worst lead. I never engage and always judging the marketing messages that hit my inbox. When I see a subject line, I ask myself, “Is that worthy of a click?” or is it nothing more than click bait? Some email marketing tactics make […]

Continue Reading
33-email-marketing-tips-cover

Infographic – 33 Exceptional Email Marketing Tips in 140 Characters or Less

A lot of email marketing lessons can only be discovered with time and testing, and that usually means making mistakes. That said, there are many other email marketing lessons that you can learn from others – others who have already made those mistakes and learned from them. This week’s infographic is dedicated to the latter. […]

Continue Reading

Infographic – Email Personalization: The What, Why, and How of Hyper-Personalized Email

Personalization in email marketing is a debated topic. Most agree personalization can improve the engagement metrics of your campaigns. Most also agree that personalization can hurt your campaigns if done poorly. Just about everything else related to personalization is up for debate. Mostly, the debate comes down to what personalization should be used, how often […]

Continue Reading

The Pros and Cons of These 5 Forms of Rich Media in Email

Rich text or rich media? That’s the question that many email marketers have been asking. Should you keep it basic, with simple text fonts and little to no HTML? Or should you go all out, using functionalities like videos, GIFs, or audio? Ask some of the leaders in the B2B industry: Dell used animation in […]

Continue Reading
dos-and-donts-cover

The Dos and Don’ts of Email Marketing

If nurturing leads and turning prospects into clients is important to your business, email marketing should be your number one priority. As they say in Spider-man, “With great power comes great responsibility.”  In email, that means knowing – and sticking to – the Do’s and the Don’ts. Follow this comprehensive guide to optimize everything from […]

Continue Reading
infographic-spring-cleaning-cover

Infographic – Spring Cleaning for Digital Marketers: Four Things You Should Do Now

Spring is officially here (though it sure doesn’t feel like it here in the Northeast). For a lot of people, that means spring cleaning – a time to clear out all the buildup from the winter months and get ready for the more active summer season. More generally, spring is a great time for a […]

Continue Reading

Do Modern Campaigns Need Friction?

Friction is a part of marketing. But often, reducing friction makes it that much easier to move leads from the top of the funnel all the way to the bottom. Modern marketing tactics are chock-full of friction.   The Traditional Approach The traditional lead generation approach starts when a person fills out a form. This […]

Continue Reading