Email Marketing


Infographic – Spring Cleaning for Digital Marketers: Four Things You Should Do Now

Spring is officially here (though it sure doesn’t feel like it here in the Northeast). For a lot of people, that means spring cleaning – a time to clear out all the buildup from the winter months and get ready for the more active summer season. More generally, spring is a great time for a […]

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Do Modern Campaigns Need Friction?

Friction is a part of marketing. But often, reducing friction makes it that much easier to move leads from the top of the funnel all the way to the bottom. Modern marketing tactics are chock-full of friction.   The Traditional Approach The traditional lead generation approach starts when a person fills out a form. This […]

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Infographic – The Data Behind Landing Page Trends in 2018

Landing pages are unsung heroes of marketing campaigns. No matter the content, no matter the channel, the campaign goals only get achieved through the use of a landing page. With landing pages holding such an important role in the process, the effectiveness of those pages becomes intimately related the success of campaigns. Even improving landing […]

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The Dirty on Data Cleansing: The Importance of Clean Data from Acquisition to Execution

Data is at the center of modern marketing today. Nearly every marketing program uses some sort of marketing automation software, customer relationship management(CRM) software, or account-based marketing platform. Everything from dividing and segmenting an audience to creating personalized content for that audience relies on good quality data. Listen in to this on-demand webinar featuring HiP […]

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How Many Emails Should You Send at Once?

You just added 500, maybe even 1,000 contacts to your mailing list. You are buzzing with the high of all that new data. It couldn’t hurt to just send all your contacts a celebratory piece of content, right? Wait, don’t send out all that email. It’s late, you’re in a rush to send out your […]

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Better Demand Generation Starts With Problem Awareness

How can you make prospects aware of their own pain points? The short answer is demand generation. But demand generation is one of those words that can make even seasoned marketers’ eyes glaze over. What does demand generation even mean? Most articles about the topic dance around the meat of the subject. I found the […]

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2018 Email Design Fundamentals From An Email Designer

A well-designed email is paramount, as the email is often the beginning of the customer journey. A captivating email is made up of several things: content, design, subject lines, and graphics being the most important. What can you do to create that? When designing and coding an email, you must forget a lot of the […]

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Infographic – Your Guide to Email Etiquette

Etiquette is something we often take for granted, whether it’s table manners or understanding how to communicate via email. Most people wouldn’t be able to document exactly what makes up good (or bad) etiquette, but we certainly know it when we see it. Etiquette greatly influences how you are perceived by others – and that’s […]

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What is friction in marketing?

In today’s post, we talk about the term “friction” and its usage and applications in marketing. What is friction in marketing? When we use the term friction in marketing, it indicates a potential sticking point for a customer in their journey through the pipeline. This could be anything from a hard-to-find newsletter signup, to a […]

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