Engagement Data

Why Startups and Enterprises Alike Need Campaign Engagement Data

You make great content, but you need more eyes on it. Maybe you’ve been in business for years and need a larger pool of potential leads. Or maybe you’ve been in business for a short period of time and need to grow the buzz around your brand. These are common pain points in business. Campaign […]

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Video Series – What Do I Need to Be Successful with CED?

So, you have campaign engagement data… Now what? HiP B2B founder and CEO, Bret Smith, outlines how the proud owners of CED should follow up with their new contacts. Remember: Don’t treat CED like a cold call list Plan to nurture CED Ensure sales it ready when the leads reach the end of the pipeline […]

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Video Series – What Are the Advantages of Campaign Engagement Data?

HiP B2B Founder and CEO Bret Smith highlights the four distinct advantages of campaign engagement data. They include: Lower cost Reach a larger audience Listen to how each of these advantages is achieved and learn about the other two advantages in this interview.   3. What Are the Advantages of Campaign Engagement Data? from HiP […]

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Video Series – How Is Campaign Engagement Data Different Than Regular Email Marketing?

A marketing campaign without a landing page? That’s what separates campaign engagement data from email marketing. Learn how you can get data without the friction of a normal marketing campaign. Learn more from our CEO, Bret Smith, in this short video.   2. How is Campaign Engagement Data Different than Regular Email Marketing? from HiP […]

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Video Series – What is Campaign Engagement Data?

Form completions only tell part of the story. They reach a small percentage of potentially interested parties. Why leave so many potential leads on the table? Learn how you can net more interested leads using campaign engagement data in this video with HiP B2B CEO Bret Smith.         This is the first […]

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Do Modern Campaigns Need Friction?

Friction is a part of marketing. But often, reducing friction makes it that much easier to move leads from the top of the funnel all the way to the bottom. Modern marketing tactics are chock-full of friction.   The Traditional Approach The traditional lead generation approach starts when a person fills out a form. This […]

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What Is Lead Acquisition and How Do You Wield It?

You’ve heard the terms lead generation and lead acquisition before. But what is the difference between lead acquisition and lead generation? The main difference is, with lead generation, your business gathers all its leads from scratch. In lead acquisition, you obtain leads from an external source, meaning your business doesn’t have to do any of […]

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Better Demand Generation Starts With Problem Awareness

How can you make prospects aware of their own pain points? The short answer is demand generation. But demand generation is one of those words that can make even seasoned marketers’ eyes glaze over. What does demand generation even mean? Most articles about the topic dance around the meat of the subject. I found the […]

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What’s the Difference Between Email and Engagement Data?

Email marketing is a tried and true marketing tactic.  From one-to-one emails from small business owners to complicated automated workflows at Fortune 500 companies, email is everywhere. No matter where you look, you would be hard pressed to find a marketer who hasn’t run a handful of email campaigns. With the wide adoption of email, […]

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