Engagement Data

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Video Series – What is Campaign Engagement Data?

Form completions only tell part of the story. They reach a small percentage of potentially interested parties. Why leave so many potential leads on the table? Learn how you can net more interested leads using campaign engagement data in this video with HiP B2B CEO Bret Smith.         This is the first […]

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Do Modern Campaigns Need Friction?

Friction is a part of marketing. But often, reducing friction makes it that much easier to move leads from the top of the funnel all the way to the bottom. Modern marketing tactics are chock-full of friction.   The Traditional Approach The traditional lead generation approach starts when a person fills out a form. This […]

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What Is Lead Acquisition and How Do You Wield It?

You’ve heard the terms lead generation and lead acquisition before. But what is the difference between lead acquisition and lead generation? The main difference is, with lead generation, your business gathers all its leads from scratch. In lead acquisition, you obtain leads from an external source, meaning your business doesn’t have to do any of […]

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The Dirty on Data Cleansing: The Importance of Clean Data from Acquisition to Execution

Data is at the center of modern marketing today. Nearly every marketing program uses some sort of marketing automation software, customer relationship management(CRM) software, or account-based marketing platform. Everything from dividing and segmenting an audience to creating personalized content for that audience relies on good quality data. Listen in to this on-demand webinar featuring HiP […]

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Better Demand Generation Starts With Problem Awareness

How can you make prospects aware of their own pain points? The short answer is demand generation. But demand generation is one of those words that can make even seasoned marketers’ eyes glaze over. What does demand generation even mean? Most articles about the topic dance around the meat of the subject. I found the […]

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What’s the Difference Between Email and Engagement Data?

Email marketing is a tried and true marketing tactic.  From one-to-one emails from small business owners to complicated automated workflows at Fortune 500 companies, email is everywhere. No matter where you look, you would be hard pressed to find a marketer who hasn’t run a handful of email campaigns. With the wide adoption of email, […]

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Email Marketing Creates Sustainable Small Business Success

In the world of small business marketing, there are lots of options to promote your company. Some of the common channels are social media, direct mail, and web, print, TV and radio ads. Email marketing by small businesses – though most cost-effective by comparison to the other choices – is underutilized. Each of the above options has […]

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Why Isn’t the Top of the Funnel as Smart as the Bottom?

Over the past two to three years, a great deal of time, energy, and intellect has been devoted by many to the application of account-based marketing in B2B. It’s a commonly accepted and reasonably intuitive concept that focusing efforts on named accounts brings about better results. Until very recently, those principles and processes have been […]

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What is Outbound Engagement Data Worth?

The answers have always been in the conversion ratios. Why do page impressions and banner clicks have value to B2B marketers in the display ad world? Because it is widely recognized that these types of inbound engagement are the earliest indications of buyer intent. Display advertisers recognize a nascent buyer interest that can be built […]

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