Engagement Data

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What’s the Difference Between Email and Engagement Data?

Email marketing is a tried and true marketing tactic.  From one-to-one emails from small business owners to complicated automated workflows at Fortune 500 companies, emails is everywhere. No matter where you look, you would be hard pressed to find a marketer who hasn’t run a handful of email campaigns. With the wide adoption of email, […]

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Email Marketing Creates Sustainable Small Business Success

In the world of small business marketing, there are lots of options to promote your company. Some of the common channels are social media, direct mail, and web, print, TV and radio ads. Email marketing by small businesses – though most cost-effective by comparison to the other choices – is underutilized. Each of the above options has […]

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Why Isn’t the Top of the Funnel as Smart as the Bottom?

Over the past two to three years, a great deal of time, energy, and intellect has been devoted by many to the application of account-based marketing in B2B. It’s a commonly accepted and reasonably intuitive concept that focusing efforts on named accounts brings about better results. Until very recently, those principles and processes have been […]

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What is Outbound Engagement Data Worth?

The answers have always been in the conversion ratios. Why do page impressions and banner clicks have value to B2B marketers in the display ad world? Because it is widely recognized that these types of inbound engagement are the earliest indications of buyer intent. Display advertisers recognize a nascent buyer interest that can be built […]

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How Engagement Data Can Help Realign Marketing and Buying Processes

When your company sets out to make an important purchase, what’s the process? Who determines the need? Who sets the budget? Who compares alternatives? Who decides the purchase timeframe? Who makes the final decision? Chances are, you named a handful of different people in answering these questions. For example, your immediate boss might determine the […]

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