Inside the Demand Gen Agency

Inside the Demand Generation

Inside the Demand Generation Agency Interview Series
Part 7 – Marketing

Today, we reach the conclusion of our interview series, “Inside the Demand Generation Agency”.  In part 7, I’m speaking with HiP Marketing Director, Matt Leap.  Matt heads up all of our content marketing endeavors, supporting both new customer acquisition and customer development.  As importantly, he’s proven himself quite valuable in strategic planning and in the […]

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Inside the Demand Generation Agency Client Engagement Cover Image

Inside the Demand Generation Agency Interview Series
Part 6 – Client Engagement

Now in part 6 of our interview series, “Inside the Demand Generation Agency”, I’m speaking with Cate Miller, HiP’s Director of Client Engagement. Cate was HiP’s first team member (after myself) and has been associated with the company for all of its 6 years of existence. While she’s worked in Data, Voice Prospecting, and Client […]

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Call Verification Interview Cover Image

Inside the Demand Generation Agency Interview Series
Part 5 – Call Verification

Welcome to part 5 of our series, “Inside the Demand Generation Agency”!  Today, we’ll hear from Jimmy Dorato, HiP’s Call Verification (CV) Coordinator.  Jimmy is currently an MBA student at the College of Saint Rose and was the earliest member of the CV team.  He’s been part of CV from its original deployment and has […]

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HiP Interview Series Creative-Services

Inside the Demand Generation Agency Interview Series
Part 4 – Creative Services

In part 4 of our interview series, “Inside the Demand Generation Agency”, I talk with Jory Hutchins, HiP’s Director of Creative Services.  Jory joined HiP right out the College of St. Rose as a Web Designer.  He quickly rose through the ranks to his current role.  Jory brings a unique level of commitment and diverse […]

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HiP Interview Series - Business Development

Inside the Demand Generation Agency Interview Series
Part 3 – Business Development

Here we are now with the third installment of our 7-part interview series, “Inside the Demand Generation Agency”. Today, I’m speaking with Zach Klinger, HiP’s Director of Business Development. Zach is another of HiP’s MBAs and an Ithaca College School of Business alumni. Before joining our agency, he cut his biz dev teeth at ChannelEyes […]

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HiP Interview Series Data

Inside the Demand Generation Agency Interview Series
Part 2 – Data

In the second installment of this 7-part series, I speak with Ed Gundrum, HiP’s Vice President of Technology.  Ed came to us from Pitney Bowes Software with more than 10 years of supervising data analysis. His background in information management, analysis, reporting, and modeling, coupled with his business acumen, make Ed an important contributor to tactical […]

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HiP Interview Series Client Services

Inside the Demand Generation Agency Interview Series
Part 1 – Client Services

Welcome to this new and interesting endeavor at HiP! On each of the next seven Thursdays, we’ll be posting an interview with one of our department directors. Through this series, we’ll share each director’s expertise and experience in the day-to-day management of our demand gen agency. While, like any post, those of this series will […]

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