Lead Generation


What Is Lead Acquisition and How Do You Wield It?

You’ve heard the terms lead generation and lead acquisition before. But what is the difference between lead acquisition and lead generation? The main difference is, with lead generation, your business gathers all its leads from scratch. In lead acquisition, you obtain leads from an external source, meaning your business doesn’t have to do any of […]

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How Many Emails Should You Send at Once?

You just added 500, maybe even 1,000 contacts to your mailing list. You are buzzing with the high of all that new data. It couldn’t hurt to just send all your contacts a celebratory piece of content, right? Wait, don’t send out all that email. It’s late, you’re in a rush to send out your […]

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How to Drive Traffic and Lead Generation Through LinkedIn

LinkedIn is the top social media channel for B2B marketers. With its 400 million users, it drives 64% of all visits from social media channels for B2B companies. You can harness those numbers to make LinkedIn work for you. Or, it can do absolutely nothing for your business. “I don’t get a lot of value […]

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5 Tips for Content to Keep Loyal Leads Engaged

Your audience loves your content. That’s why they keep coming back. But how do you keep your loyal fans interested in your content? After all, brands in a niche must, by necessity, continue to write in the same area day after day. This turns into week after week, month after month, and year after year. […]

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Infographic – How Do You Generate Leads with Marketing Automation?

One of the biggest selling points of marketing automation is the ability to generate more leads. Marketers said as much when surveyed. But how do you realize the lead generation potential of marketing automation? That’s the question this week’s infographic tackles. The infographic comes to us from Technology Advice. This brief but impactful infographic walks […]

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What Should You Do After Purchasing Data?

You’ve recently purchased a new list, engagement data, or leads. You needed to grow your list and now you have a whole new set of contacts to market to. But how do you handle this freshly purchased audience?   Consider the Source You can get data from a variety of sources. You can buy it […]

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Next Generation Segmentation: Forget Marketing to Millennials

A few years back, I wrote a piece called “Marketing to Millennials: 5 Companies that Killed it in 2015.” And while those companies did indeed “kill it,” now that it’s 2018, I think it’s time to talk about how segmenting your leads to find “millennials” might be a little misguided. Think about all the millennials […]

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How to Use Content to Challenge Your Customers

In an ideal world, your offering is the solution for the issues that keep your clients up at night. These anxieties are the barriers that keep businesses from getting better. You want your brand to inspire people to find those weak spots in the workplace and improve on them. These are the slow servers, the […]

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3 Ways Marketers Can Talk Turkey This Thanksgiving

Let’s talk turkey. It’s a Thanksgiving joke and a business phrase that more marketers should take to heart. It means, let’s get to the meat of it, or get to the heart of the matter. This phrase supposedly comes from an old story of a Native American and a European who went hunting together. When […]

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Infographic – 10 Crucial Blogging Tips for Lead Generation

Blogs are the centerpiece of many content marketing efforts, particularly in B2B companies. Businesses – small or large – can generate a significant amount of qualified leads by sharing their expertise through a blog. That said, you can’t just post any old content and hope the leads roll in. Effective B2B blogs follow a set […]

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