Lead Generation

data quality engagement

How to Increase Data Quality and Gain Engagement

Think of the number of contacts you have in your database. Maybe you have thousands, hundreds of thousands, or even millions of leads collected over time. Now, consider how much time it took you to collect all that data. You could easily spend years acquiring data, but have you considered the status of your data […]

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Infographic – Revenue Performance Management: Making the Top Line Top Priority

At your company, who is in charge of creating revenue? The answer is typically “everyone.” And, as we all know, when everyone is responsible for something, no one is responsible for that thing. Revenue Performance Management (RPM) is a strategy which involves realigning traditional marketing and sales teams to create a unified department in service […]

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An Insider’s Guide to Low Budget Lead Gen

Marketers are being asked to do more with less when it comes to lead generation. Diminishing budgets means that affordable lead generation is top of mind for many marketers in 2018. You need to make every penny count, but how? What can you do to draw in more leads with a shrinking budget?   Answer […]

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Infographic – Your ABM Summer Road Trip Itinerary

Summer is the season for road trips. It invokes fond memories of waking up early, gathering your friends or family, loading up your vehicle, and setting the course for somewhere new. Summer is also a great time for exploration of another kind. While it might not be as relaxing as a vacation, many marketers use […]

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Looking Back on Cambridge Analytica — What New Social Network Policies Mean for Marketers

It’s been just under a month since Mark Zuckerberg was questioned by Congress over the Cambridge Analytica scandal. In our first article on this topic, we talked about how marketers could handle some of the backlash. Since then, Facebook, Twitter, and partners of the social media giants have made some changes. In today’s post, we […]

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What Is Lead Acquisition and How Do You Wield It?

You’ve heard the terms lead generation and lead acquisition before. But what is the difference between lead acquisition and lead generation? The main difference is, with lead generation, your business gathers all its leads from scratch. In lead acquisition, you obtain leads from an external source, meaning your business doesn’t have to do any of […]

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How Many Emails Should You Send at Once?

You just added 500, maybe even 1,000 contacts to your mailing list. You are buzzing with the high of all that new data. It couldn’t hurt to just send all your contacts a celebratory piece of content, right? Wait, don’t send out all that email. It’s late, you’re in a rush to send out your […]

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How to Drive Traffic and Lead Generation Through LinkedIn

LinkedIn is the top social media channel for B2B marketers. With its 400 million users, it drives 64% of all visits from social media channels for B2B companies. You can harness those numbers to make LinkedIn work for you. Or, it can do absolutely nothing for your business. “I don’t get a lot of value […]

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5 Tips for Content to Keep Loyal Leads Engaged

Your audience loves your content. That’s why they keep coming back. But how do you keep your loyal fans interested in your content? After all, brands in a niche must, by necessity, continue to write in the same area day after day. This turns into week after week, month after month, and year after year. […]

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Infographic – How Do You Generate Leads with Marketing Automation?

One of the biggest selling points of marketing automation is the ability to generate more leads. Marketers said as much when surveyed. But how do you realize the lead generation potential of marketing automation? That’s the question this week’s infographic tackles. The infographic comes to us from Technology Advice. This brief but impactful infographic walks […]

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