Leads are undoubtedly a widely important piece of the sales and marketing puzzle. They are the key to customers and,…
Lead Generation
For the second year in a row, B2B marketers rated lead generation as their top online marketing challenge. Six out…
Lifecycle marketing is an all-encompassing process that provides opportunities for lead generation, lead conversion, and eventually the creation of engaged…
About a month ago, we kicked off our “Overcoming the Top 3 Obstacles to Lead Generation Success” blog post series. …
As employees of a demand gen agency, we at HiP certainly like to think of ourselves as experts on the…
A couple of weeks back, we began a 3-part series where we took a detailed look at the top three…
Like a good character in a novel or a piece of modern architecture, lead generation has many sides. These dimensions…
In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Lead Generation” and “Demand Generation”. On…
It’s a classic debate: inbound lead generation or outbound lead generation? Inbound offers a steady trickle of self-educated leads, though,…
Business-to-business (B2B) versus business-to-consumer (B2C) is one of the most important distinctions between different types of marketing. As a rule,…