Marketing Automation


4 Characteristics of Personalization in 2018

Every year, it seems that marketers are talking about the upcoming one as the “year of personalization.” But, like anything digital, the meaning and usage of personalization is perpetually changing. In the past, personalization was as simple as inserting the prospective buyer’s name into an email. As time passes, marketers have noticed that, often, this […]

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Infographic – 5 Automated Emails Smart Marketers Send

Automated emails tend to get a bad reputation. They’re often pegged as impersonal or lazy. Realistically, automated emails are as personalized and effective as any other emails sent through your system. Like all emails, their quality depends on the creator. When properly used, automated emails open new doors for marketers. Automation allows you to deliver […]

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How to Bulk Up Your List With Fresh Data

Data is driving the world, business, and especially marketing. Even though data is already the world’s largest economic good, very few marketers have money to spend on it. But as data continues to grow, it is expected that spending on quantitative data about customer behavior and market activities is expected to jump from 4.6% to […]

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Infographic – Content Intelligence in Five Minutes

In an industry filled with buzzwords, content intelligence is undoubtedly among the buzziest. While generally considered to be an important part of the future of content marketing, many struggle to frame content intelligence. This week’s infographic (from Curata) clears up some misconceptions about content intelligence. The infographic defines content intelligence, provides some background, and gives […]

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Infographic – How to Speak Marketing Automation

Adopting a new marketing automation system is stressful. Each system comes with a slightly different way of doing things. There are new interfaces to explore and processes to implement. As if that wasn’t enough, new systems also come with a new set of terminology. Learning new terminology is nothing insurmountable. Most of us learn a […]

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How Engagement Data Can Help Realign Marketing and Buying Processes

When your company sets out to make an important purchase, what’s the process? Who determines the need? Who sets the budget? Who compares alternatives? Who decides the purchase timeframe? Who makes the final decision? Chances are, you named a handful of different people in answering these questions. For example, your immediate boss might determine the […]

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13 B2B Marketing Acronyms Everyone Should Memorize

What do all those B2B marketing acronyms mean? It can be challenging to keep up with the latest abbreviations used to describe the industry’s practices. ABM, AI, SMM, etc. We studied various social media tags, took notes during marketing meetings, and reread our own blog posts to collect this list. This list is one, by […]

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3 Ways AI is Shaping the Conversation in Marketing

When you search for topics on AI, the first result on Google is Cleverbot. The bot endeavored, as always, convince me that it was human, as most of its conversational partners must have. Cleverbot has been around since 1998, and has been learning from internet users ever since. Now, years later, the chat bot still […]

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#MarketoDown: What Went Wrong and What Can We Learn?

At 11:03 am EST, Marketo users received an email that read: Users that visited their website were greeted with: Marketo didn’t renew its domain name, which is what caused the view above. Marketo’s website was down from 7:41 am EST (4:41 am PST) through at least 9 pm EST (6 pm PST). The following day, […]

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Data is More Valuable Than Oil – Best Practices for Managing It

Data recently overtook big oil as the most valuable commodity on the planet. That’s astounding – at least to me. Think about that. Consumer data is the biggest global commodity on the planet. It beats out all other physical goods. We are now in a data economy, meaning that the companies with the largest coffers […]

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