Mobile Marketing

hybrid design vs. responsive design - cover image

Responsive vs Hybrid Email Design: Choosing the Right Mobile-Friendly Email Approach

Today, consumers are using more devices than ever before. Between desktops, laptops, smartphones, tablets, phablets, convertibles, and smartwatches, there’s no shortage of options – and consumers aren’t holding back. The average consumer owns 3.64 internet-connected devices. This presents some unique challenges to email marketers. How can a marketer create optimized messages when each recipient has […]

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what archetype hat should my b2b wear

Tell Better Stories By Adopting One of These 7 Brand Archetypes

Archetypes are a fundamental part of storytelling. An archetypal character is a recurrent symbol or motif in literature, art or mythology. They are sprinkled throughout film, books and religion. These forms of art rely on archetypes to make stories that are better. Marketing is a form of storytelling, so it follows that archetypes should be […]

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Mobile Marketing Statistics Cover Image

26 Intriguing Mobile Marketing Statistics

The average person spends two hours per day looking at a mobile screen. Think about that. Two hours out of every twenty-four – 8% of an entire day – on a mobile device. That’s more time than users spend watching TV or using a personal computer. Whether it’s at home, at work, or in between, […]

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5 Key Differences Between B2B and B2C Homepages

While B2B and B2C may have different target audiences, they have the same primary objective – to generate sales. But a different audience means different homepage will be needed to generate the sales that businesses need. In B2B, most of our sales are part of existing or budding relationships. They are created through trust and […]

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