Sales & Marketing

Infographic – ABM Hits and Headaches

Account-Based Marketing, or ABM, is here to stay. It makes sense. When you narrow your marketing efforts to focus on a set of key target accounts, you open new levels of content personalization and email segmentation. ABM is far from foolproof, though. The concept only works if you target accounts that have a realistic chance […]

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Infographic – Revenue Performance Management: Making the Top Line Top Priority

At your company, who is in charge of creating revenue? The answer is typically “everyone.” And, as we all know, when everyone is responsible for something, no one is responsible for that thing. Revenue Performance Management (RPM) is a strategy which involves realigning traditional marketing and sales teams to create a unified department in service […]

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Infographic – How to Run a Meeting so Stuff Actually Gets Done

Every company holds meetings. Every employee attends meetings, probably several times every week. Most of us dread to see them coming up on the calendar.  Are all these meetings really necessary? While meetings may not be everyone’s favorite activity, they are an important part of running a business. Effective meetings play an important role in […]

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How Many Leads Do You Need?

You can never have too many leads, right? Not quite. If your sales and marketing teams are drowning in leads, inevitably, the quality of outreach suffers.  Marketers limited to larger, more generalized segments. Salespeople are unable to incorporate as much research and personalization. Often, the result is paying more for less. Your team is so […]

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How to Build Your Brand Through Guest Blogging

Guest blogging is a simple concept. You write a post for another organization’s blog. Maybe they write a post in return, maybe not. The hardest part of a guest blogging process is getting the ball rolling. Often, it’s due to a lack of internal resources or buy-in, but it also may be as simple as […]

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Infographic – The 2018 Social Media Manager’s Handbook

Are you considering wielding social media marketing as part of your digital marketing strategy? If not, you should. There are 3.196 billion global social media users recorded this year, according to We Are Social. Learn how to connect with your audience on social media using this guide to social media management for 2018.     […]

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Infographic – Click-to-Call: Why the Phone Call Is Back in Business

Phone calls are making a big return in online marketing. It’s thanks in no small part to click-to-call and the number of searches made on mobile devices. Instead of typing a phone number manually in a separate app, click-to-call allows users to click a button or link and immediately initiate a phone call with the […]

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The Dos and Don’ts of Email Marketing

If nurturing leads and turning prospects into clients is important to your business, email marketing should be your number one priority. As they say in Spider-man, “With great power comes great responsibility.”  In email, that means knowing – and sticking to – the Do’s and the Don’ts. Follow this comprehensive guide to optimize everything from […]

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Infographic – 8 Phrases that Will Increase Your Influence with Prospects

What separates your top sales reps from all the others? They have the same training, the same software, and the same content at their disposal. They’re working with the same types of leads. Something is setting them apart – but what? The answer is influence. The best reps are influencing leads and prospects, without coming […]

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Infographic – Why Virtual Reality Matters to Marketing

Virtual reality is still a fairly new technology. As early adopters have proven, there’s no shortage of interesting applications. While many enthusiasts and entertainment companies have made the jump into virtual reality, marketers have been slower to adapt. VR is a versatile and powerful tool for marketers, even those at B2B companies. This week’s infographic […]

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