Social Media

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How Does the Cambridge Analytica Scandal Affect Marketing?

When it was revealed that Cambridge Analytica, a marketing firm, used questionably obtained data to aid in the election of President Donald Trump, many users of the platform were outraged. A hashtag gained steam on Twitter: #deletefacebook.   I was on Facebook for 10 years, having joined in 2008. I just deleted my account. No […]

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How to Drive Traffic and Lead Generation Through LinkedIn

LinkedIn is the top social media channel for B2B marketers. With its 400 million users, it drives 64% of all visits from social media channels for B2B companies. You can harness those numbers to make LinkedIn work for you. Or, it can do absolutely nothing for your business. “I don’t get a lot of value […]

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How Fake Followers Are Changing Social Media Marketing

On Saturday, January 27, the NY Times released an article which explores and examines the phenomena of fake followers, their popularity, and their influence within social media. In the article, it is estimated that one company, Devumi, has an estimated stock of at least 3.5 million automated accounts, providing its customers with more than 200 […]

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Next Generation Segmentation: Forget Marketing to Millennials

A few years back, I wrote a piece called “Marketing to Millennials: 5 Companies that Killed it in 2015.” And while those companies did indeed “kill it,” now that it’s 2018, I think it’s time to talk about how segmenting your leads to find “millennials” might be a little misguided. Think about all the millennials […]

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Infographic – Social Media Trends That Will Take Over 2018

Every year, social media gets more and more influential in marketing Social media platforms are allowing users to connect with each other and brands in ways that would have seemed like science fiction just a few decades ago. You can live stream anywhere, AR and VR are slowly becoming more affordable, and AI is changing […]

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Readers’ Choice: The Best of the HiP Blog 2017

It’s that time of year again. As 2017 comes to a close, it’s time for us at the HiP Blog to do our annual reflection on the top posts of the year. What better way to put yourself on-track for the new year than to learn from your biggest successes of the previous year? Those […]

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How to Wield FOMO as a Powerful Marketing Tool

Have you heard of FOMO? It’s a product of social media, wherein people don’t want to miss out on an experience or opportunity, partially because then they would have to see all their friends’ pictures on social media about it after. Created by a need to always be there and peddled by social networks like […]

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How to Find and Engage B2B Influencers on Twitter

Marketing is competitive, and better tools and strategies give you an advantage. That’s why so many B2B brands are turning to influencer marketing. Influencer marketing has been around for a very long time, but it wasn’t called that. Remember your favorite football player or TV personality endorsing a cereal on a television ad as a […]

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What’s New on LinkedIn? What Does it Mean for Marketers?

As the world of social continues to change and evolve, LinkedIn often seems to struggle to keep up. Unlike so many platforms, it lacks crucial analytics tools for marketers to explore. It also lacked functionalities that come standard with many social platforms, like on-site hosted video, etc. But that is about to change, according to […]

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