Social Media

How to Sizzle Instead of Scorch in the B2B Summer Slump

(as told by The Office) It’s finally summertime and the living’s easy but what does that mean for B2B? For many businesses, summer indicates a slowdown in sales. For prospects, it indicates vacation and relaxation. What should you do as sales slow for the season? Can you stay calm as the summer heat scorches your […]

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cover rise of influencer marketing

Infographic – The Rise of Influencer Marketing

Which recommendation are you more likely to follow, one from a brand representative or one a respected thought leader? Sorry brand reps, the answer is the thought leader. Recommendations from a third party are inherently more reliable. Unlike brands, thought leaders, or influencers, can choose the products they endorse and pick the best ones they […]

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Infographic – The 2018 Social Media Manager’s Handbook

Are you considering wielding social media marketing as part of your digital marketing strategy? If not, you should. There are 3.196 billion global social media users recorded this year, according to We Are Social. Learn how to connect with your audience on social media using this guide to social media management for 2018.     […]

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Looking Back on Cambridge Analytica — What New Social Network Policies Mean for Marketers

It’s been just under a month since Mark Zuckerberg was questioned by Congress over the Cambridge Analytica scandal. In our first article on this topic, we talked about how marketers could handle some of the backlash. Since then, Facebook, Twitter, and partners of the social media giants have made some changes. In today’s post, we […]

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Infographic – Latest Trends In Social Media Marketing B2B & B2C

Social media has overtaken many traditional forms of marketing as one of the top channels for digital brands. B2B and B2C buyers have always had slightly different habits, causing the top social networking for each to be different. We’ll observe how this is changing in today’s infographic from Grazitti. Learn about the surprising, newly dominant […]

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How Does the Cambridge Analytica Scandal Affect Marketing?

When it was revealed that Cambridge Analytica, a marketing firm, used questionably obtained data to aid in the election of President Donald Trump, many users of the platform were outraged. A hashtag gained steam on Twitter: #deletefacebook.   I was on Facebook for 10 years, having joined in 2008. I just deleted my account. No […]

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How to Drive Traffic and Lead Generation Through LinkedIn

LinkedIn is the top social media channel for B2B marketers. With its 400 million users, it drives 64% of all visits from social media channels for B2B companies. You can harness those numbers to make LinkedIn work for you. Or, it can do absolutely nothing for your business. “I don’t get a lot of value […]

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How Fake Followers Are Changing Social Media Marketing

On Saturday, January 27, the NY Times released an article which explores and examines the phenomena of fake followers, their popularity, and their influence within social media. In the article, it is estimated that one company, Devumi, has an estimated stock of at least 3.5 million automated accounts, providing its customers with more than 200 […]

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Next Generation Segmentation: Forget Marketing to Millennials

A few years back, I wrote a piece called “Marketing to Millennials: 5 Companies that Killed it in 2015.” And while those companies did indeed “kill it,” now that it’s 2018, I think it’s time to talk about how segmenting your leads to find “millennials” might be a little misguided. Think about all the millennials […]

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Infographic – Social Media Trends That Will Take Over 2018

Every year, social media gets more and more influential in marketing Social media platforms are allowing users to connect with each other and brands in ways that would have seemed like science fiction just a few decades ago. You can live stream anywhere, AR and VR are slowly becoming more affordable, and AI is changing […]

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