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Infographic – How to Build a Buyer Persona: A Recipe for Success

In marketing, everything comes back to the customers. Whether it’s attracting new business, addressing pain points, or supporting recent clients, marketers need an understanding of their customers (and potential customers) to be successful. Buyer personas are the go-to approach to document and distribute information about a specific segment of an audience. They act as a […]

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Infographic – 7 Skills New Marketers Need to Succeed

Marketing has changed a lot, even just in the last 10 to 15 years. The kinds of skills that make content marketers successful today are different from those that made digital marketers successful in the early 2000’s and both are different than the skill that enabled the ad men of the 1960’s. So, what skills […]

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Infographic – Lead Conversion: Offline vs. Online Leads

In lead generation, there are two sides of the coin: offline and online. On one hand, you have offline leads which are generated from things like industry events and face-to-face meetings. With today’s increased emphasis on digital, offline leads are becoming scarcer and, as a result, more expensive to acquire. The reduced clutter does tend […]

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8 Phrases That Will Land You in the Spam Folder

Email marketers don’t need to be told how damaging spam filtration can be to an email campaign. Unfortunately, there’s no single, surefire way to prevent being blocked or marked as spam. On the other hand, there are a lot of things that will get you labeled as spam. Spam filters scour your body copy and […]

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