Cheat Sheet – 12 Ideas for Super Subject Lines

Cheat Sheet – 12 Ideas for Super Subject Lines

Character for character, subject lines are the most important words in an email campaign. Good subject lines set campaigns up for success while bad ones prevent otherwise good campaigns from ever getting started.

Needless to say, it pays to get your subject lines right. That’s where this week’s resource comes in. The cheat sheet, which comes to us from Constant Contact, offers 12 unique subject line categories, complete with example subject lines.

Take a look at a few of the more interesting categories:

  • Loud subject lines like, “Shhh… you’re the first to know.”
  • Inquisitive subject lines like, “Be honest – how are we doing?”
  • Eccentric subject lines like, “We can’t thank you enough…”


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Let us know what you think:

  • How do you come up with subject lines?
  • Would you say your subject lines are generally effective?
  • Have you tried all 12 types of subject lines?



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Matt Leap

Director of Marketing at HiP
Matt Leap is a marketer who enjoys wearing many hats at HiP. Among other things, he handles HiP's content marketing efforts and acts as the editor-in-chief of the HiP Blog. Matt is also a regular contributor to the blog. Matt brings five years of digital marketing and blogging experience to HiP, having worked in both the B2B and B2C sectors. Matt's expertise includes content marketing, content strategy, marketing automation, lead generation, SEO, and SEM. In his personal time, Matt enjoys sports, movies, technology, reading, and writing.
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