The Essential Do’s and Don’ts of Email Marketing in 2019

By Caitlyn Smith Blog Email Marketing January 15, 2019

There are 3.7 billion email users worldwide, and 86% of business professionals prefer to use email when communicating for business purposes. Nurturing leads and turning prospects into clients is essential to today’s business and email is the third most influential source of information for B2B audiences.

As they say in Spider-man, “With great power comes great responsibility.” In email, that means knowing – and sticking to – a series of best practices. We’ve listed a series of do’s and don’ts for email marketing in 2019.

Follow this comprehensive guide to optimize everything from your subject line to hitting the send button.

Let us know what you think:

Do you agree with our do’s and don’ts?
Which point is the most important in your opinion?
Would you add anything to the list?

Caitlyn Smith / About Author

Caitlyn "Caitee" is a Front-End Web Developer, Social Media Manager, and Photographer with HIPB2B. Originally from Louisiana, she has called New York State home for 15 years. Caitlyn enjoys hiking in the ADKs, rock climbing, snowboarding, kayaking, her WRX STI, investing in the stock market, and hanging out with her cats.