As long as video continues to be a mainstay of modern digital experiences, there’s going to be a struggle to put out new and exciting videos. In comparison to other types of content, videos simply require more planning, creativity, and technical know-how.
It’s easy to get stuck with the familiar, putting out the same videos over and over. Explainer videos and interviews only get you so far. It takes something different to get the results you want.
That’s where this week’s infographic comes in. The infographic comes to us from Vidyard. The infographic outlines twelve different techniques and provides useful information like funnel stage, production quality needs, optimal length, and distribution channels.
A few of the more interesting video options include:
Matt Leap is a marketer who enjoys wearing many hats at HiP. Among other things, he handles HiP's content marketing efforts and acts as the editor-in-chief of the HiP Blog. Matt is also a regular contributor to the blog.
Matt brings five years of digital marketing and blogging experience to HiP, having worked in both the B2B and B2C sectors. Matt's expertise includes content marketing, content strategy, marketing automation, lead generation, SEO, and SEM.
In his personal time, Matt enjoys sports, movies, technology, reading, and writing.