Spam: A dreaded word by email marketers. Spam has a variety of interpretations, but it is essentially unsolicited, irrelevant email sent to a list of people in bulk. Spam and deliverability are certainly problem areas in the realm of email marketing. It is an issue for even the most legitimate of email marketers, who are sending permission granted emails to individuals who requested them. The unfortunate reality is that if you run enough email campaigns, you will inevitably face issues with spam filters at one point or another.
So how can this issue be overcome? Unfortunately there is no simple fix. In some instances you may run into a drop in deliverability that is simply inexplicable. In other cases, your method of tracking deliverability may be inaccurate. This is especially true when utilizing an email service provider (ESP). When using an ESP, your inbox percentage is virtually unknown. Email vendors promote deliverability scores, but not necessarily those delivered to the inbox. Just those delivered to a destination. Therefore it is imperative to understand and avoid common mistakes within email marketing that send you to the spam folder, and not the inbox.
That being said, today’s infographic provided by TechnologyAdvice summarizes five common areas that can cause an email to be dropped in the spam folder: Inadequate permissions, “spammy” content, legal violations, unauthenticated sender ID, and irrelevant content. By familiarizing yourself with these common mistakes, you are well on your way to improving the results of your email marketing efforts.
Some key points from this infographic include:
- Using a “double opt in” process will ensure customers know what they’ll be receiving.
- Using Microsoft Word for html can add extra formatting to the code, which raises your spam score.
- Sending emails from a company server that isn’t properly configured can result in a flag.
- Every message has to prove its own relevance and value.
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Let us know what you think:
- Would you add anything to this list?
- What did you find most helpful?
- How do you overcome issues with spam?