Marketers are racing to keep up as data becomes more and more critical to a successful marketing strategy. Marketers hoard data about their customers but a surprisingly small number actually make good use of it.
As larger companies gallop ahead of the pack, how can marketers at smaller companies keep their horses in the race?
Marketing automation software makes using the data you have easier than ever, but unless it’s top notch, these programs can be all but useless. That’s why data quality is critical for those looking to take the lead in their industry.
According to a report by Ascend2, 62% of marketers identified improving data quality as an important objective in a successful marketing data strategy.
But which approaches are the most effective in improving data quality? Marketers bet on the seven tactics that are competing for first in today’s infographic. It’s HiP’s second original infographic and is based off research by Ascend2.
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Let us know what you think:
What tactics for better data quality would you add to this?
How much of a priority is data quality to your business?
Acadia Otlowski is the editor and copywriter at HiP. She handles writing subject lines and email copy as well as contributing weekly to the blog. Acadia is a journalism major turned marketing enthusiast with a heavy background in research and writing. Outside of work, she is an avid reader and storyteller, as well as a fire performer.