Infographic – 7 Steps to Brilliant B2B Marketing

7-steps-to-brilliant-b2b-marketin-coverBeating out the competition in B2B isn’t always easy.

There are so many moving parts in creating a successful strategy and turning that strategy into measurable results. Did you know that as many as 51% of marketers don’t have a strategy?

Luckily for them, the first step in today’s infographic for brilliant B2B marketing is developing a strategy. Smart Insights, the creators of this infographic, pulled statistics from top B2B sources to create this thorough infographic.

Some of the most important stats from this infographic are:

  • As many as 30% of B2B marketers spend NO time on SEO each week.
  • 49% of companies are increasing content marketing spend in the next year.
  • Only 27% of B2B leads are sales-ready when generated.

[Click to Enlarge]


Let us know what you think:

  • Did this infographic cover all the steps for brilliant B2B marketing?
  • If any, what step would you add?
  • Which step do you think is the most important?


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