Beating out the competition in B2B isn’t always easy.
There are so many moving parts in creating a successful strategy and turning that strategy into measurable results. Did you know that as many as 51% of marketers don’t have a strategy?
Luckily for them, the first step in today’s infographic for brilliant B2B marketing is developing a strategy. Smart Insights, the creators of this infographic, pulled statistics from top B2B sources to create this thorough infographic.
Some of the most important stats from this infographic are:
- As many as 30% of B2B marketers spend NO time on SEO each week.
- 49% of companies are increasing content marketing spend in the next year.
- Only 27% of B2B leads are sales-ready when generated.
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Let us know what you think:
- Did this infographic cover all the steps for brilliant B2B marketing?
- If any, what step would you add?
- Which step do you think is the most important?