When it comes to email marketing, there’s a lot to remember. Some email marketers are handling design, copywriting, campaign strategy, and analysis all on their own. Others are coordinating highly specialized teams performing these functions for large-scale campaigns. In either case, a lot of work needs to be done before the finished email ends up in the recipient’s inbox.
For the campaign to perform to its full potential, all the different elements have to come together seamlessly; errors at any step could derail the entire campaign. Marketers usually have final sending authority, but with that comes the responsibility to get things right. In many cases, that final click comes with anxiety that something was missed
This Friday’s infographic deals with exactly this topic. It comes from Email Monks. The infographic provides a 28-point pre-send email checklist. This list covers the entire process from delivery setup to coding and CAN-SPAM compliance.
Here are some of the key points of the infographic:
- Point #2 – To and Reply To Address: Provide a proper “To” and “Reply To” address, the “To” section should show a proper name (Tom Smith, rather than firstname.lastname@example.org)
- Point #9 – List Selection & Hygiene: Keep your list tidy, chronically unengaged contacts and undeliverable addresses are detrimental to your email efforts
- Point #13 – Spam Test: Test your emails to ascertain (and improve) your deliverability rate
- Point #14 – Schedule at Right Time & Date: Consider timing from the recipient’s perspective
- Point #18 – Test on Popular Email Clients: Make sure your emails are appearing as intended to your recipients
- Point #21 – Snippet Text: This is your chance to ‘sell’ your email content to the recipient
- Point #25 – Image Alt Tags, Image Rendering: Images are disabled by default in several clients, make sure you use descriptive (and accurate) alt tags
Let us know what you think:
- Are you guilty of neglecting any of the points mentioned in the infographic?
- Would you add anything to the list?
- Which point(s) do you think are most important?