Account-Based Marketing, or ABM, is here to stay.
It makes sense. When you narrow your marketing efforts to focus on a set of key target accounts, you open new levels of content personalization and email segmentation.
ABM is far from foolproof, though. The concept only works if you target accounts that have a realistic chance of converting but are also numerous/sizeable enough to sustain the business. That’s where the ABM strategy comes in.
The success and struggles of ABM are the topics of our infographic this Friday. This week’s infographic comes to us from Uberflip. It features data from a survey of 123 B2B marketers, conducted by Ascend2. The infographic explains the priorities and pain points associated with ABM.
A few interesting points from the infographic include:
- The top priority for ABM strategy was aligning sales and marketing initiatives
- Aligning sales and marketing was also among the top challenges for ABM
- Mobile ads were ruled as the most difficult channel to execute for ABM accounts
Let us know what you think:
- Do you practice account-based marketing?
- What are your top challenges related to ABM?
- In your opinion, which channels are most effective for ABM?
