Email marketing has its fair share of myths. They come from a variety of sources. These myths could be truths of the past or misguided deductions. In any case, they usually seem reasonable – that’s why they’re so often taken at face value.
Myths look and feel like insights. I’d be willing to bet, they have impacted more than a few business decisions. The problem is, when you put the data to these claims, they fall apart.
Today’s infographic comes from Alchemy Worx. It tackles seven of the most common email marketing misconceptions, providing some statistics that run contrary to popular beliefs. Some of the numbers are surprising. For example, it challenges the classic belief that Thursday at 3pm is the optimal send time.
Some notable insights from the infographic include:
- 20% of annual openers are, at some point, inactive for 6 months
- 60% of consumers receive less than 6 emails per day from trusted brands
- Less than 1 in 2000 subscribers will actively mark an email as spam
[Click to Enlarge]
Let us know what you think:
- What are some other email marketing myths?
- Which myths hold some truth?
- Which myths are totally false?