“Content marketing is the new SEO.” If you’ve been following the topics of content marketing and SEO recently, you’ve read your fair share of reactions to this idea. It’s a provocative – some might say inflammatory – statement and it has generated strong opinions on both sides.
Whether you think content will eventually supplant more traditional SEO methods or not, one thing is undeniable. Content is becoming more important to SEO. Google and other search engines are making a concerted effort prioritize relevant and valuable content. After all, relevant and valuable content is what users are looking for when they use a search engine.
As the evaluation criteria for search engines and live web visitors converge, it becomes more important to create content meeting (or exceeding) these criteria. Today’s infographic, which comes from Webhosting.net, provides a set of definite “Do’s” and “Dont’s” for various content types.
Some important points from the infographic include:
- Don’t blog for quantity, blog for quality
- Choose relevant guest bloggers who provide a different perspective
- Only write press releases when you have something newsworthy to share
- Tell a story with infographics and make them embeddable to promote sharing
Let us know what you think:
- In your opinion, which type of content is most difficult to execute effectively?
- Are you guilty of doing any of the content marketing “Dont’s”?
- Do you have any content “Do’s” or “Dont’s” to add?