Infographic – Email Deliverability: The Good, Bad, And the Ugly

Getting marketing emails delivered feels like being in a western movie. You’ve got the good, bad, and the ugly all vying for control of a tumbleweed-infested town. In the email marketing and deliverability landscape, these forces all play a roll in whether or not your email hits a recipient’s inbox.

Did you know that 78% of marketers have had email deliverability problems in the last 12 months? But what factors come into play? This infographic by Experian Data Quality covers each and every factor that might be helping or harming your email deliverability.

Some of these factors include:

  • Open rate
  • Incorrect HTML
  • Spam traps


[Click to Enlarge]





Let us know what you think:

  • Which factors are hurting your email deliverability?
  • Which factors are helping?
  • What is this infographic missing?



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