What if the rules changed every time you sent a letter? What if you had to add, remove, or alter sections of your messaging just to get your letter delivered? What the post offices in New York decided to do things one way and the post offices in Massachusetts decided to do it another?
It sounds far-fetched, but this is exactly the situation in email marketing. The “rules” and best practices of email are constantly shifting due to technology and consumer preferences. Delivery is determined by at times arbitrary spam filters. Email clients allow, disallow, and interpret code in their own (often divergent) ways.
That’s why staying up-to-date is so important. Email trends and best practices are both fluid and critical to the success of campaigns.
This week’s infographic aims to catch you up with the email design trends of 2017. It comes to us from Email Monks. The infographic covers continued trends from 2016, updates for 2017, and speculation about the future.
A few key points from this week’s infographic include:
- Minimalistic email design uses simple combinations of text and images to better conform to shortening attention spans
- Master emails templates with modular sections preserve consistency across email messages and make optimal use of marketing automation capabilities
- Keyframe animation promises to bring movement to your email messages, without the resource-heavy demands of video or the choppiness of traditional GIFs
[Click to Enlarge]
Let us know what you think:
- Are the trends listed reflected in your industry?
- Would you add anything to the list?
- What changes are you making for the remainder of 2017?