Blogging is a staple for businesses of all sizes. Small businesses can find time to post a couple hundred words here and there. Large companies can focus teams of 20-30 employees on putting out multiple in-depth posts every day. Both strategies can be successful relative to their investment.
In most organizations, we don’t necessarily consider a blog as major revenue-driving channel. Blog posts don’t typically contain hard calls to actions. Generally, any sort of conversion coming through a blog post requires another stop along the way – a content download, a contact form, a newsletter sign up, or something similar.
Though the posts themselves aren’t directly collecting information, the blog as whole is central to the success of a lead generation strategy. Between driving traffic to the website, establishing credibility, and influencing purchase decisions, a blog has a much bigger revenue impact than we might expect.
This week’s infographic provides various facts and statistics about just how much a blog affects the company’s bottom line. It comes to us from Quick Sprout. The infographic pairs these numbers on blogging with a couple of supporting examples and a quick list of best practices.
Some key points from the infographic include:
- 57% of companies with a blog have acquired customers through their blog
- 61% of US consumers have made a purchase based on a blog post
- Businesses with over 200 total blog articles got 4.6 times more traffic than those under 20 blog posts.
- B2B marketers using blogs generate 67% more leads
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI
[Click to Enlarge]
Let us know what you think:
- How often do you blog?
- Do you agree with the stats in this infographic?
- How much does your blog contribute to your lead gen success?