Influencer marking is an increasingly appealing option for marketers. Especially when you consider regulations like GDPR which continue to make outreach in traditional channels more challenging.

As more brands consider the option of influencer marketing, a few questions come to mind: What makes someone an influencer? How do the campaigns work? What strategies are most effective?

This week’s infographic, which comes to use from MarketingProfs, takes on these questions. It explains influencer marketing using survey data from a group of more than 200 hand-selected influencers. The infographic covers the definition of influencer marketing, the most common models, and the most effective tactics.