Infographic – Inside the B2B Buyer’s Mind

Trying to get inside the mind of B2B buyers can be tricky, but luckily for you, the study of decision-making has advanced dramatically in the past two decades.

This gives us an extra insight into what parts of the brain respond to marketing and sales messages and how B2B buyers make purchase decisions.

This infographic from Frugalnomics gets into the head of B2B buyers, hitting on some of these key points:

  • Most complex decisions are made subconsciously.
  • Part of your brain performs a cost benefit analysis.
  • Both logic and emotion are used when making a decision.

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Let us know what you think:

    • Should marketers play to both sides of the brain?
    • Do you make decisions using logic or emotion?
    • Would you add anything to this infographic?



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