Infographic – Revenue Performance Management: Making the Top Line Top Priority

At your company, who is in charge of creating revenue? The answer is typically “everyone.” And, as we all know, when everyone is responsible for something, no one is responsible for that thing.

Revenue Performance Management (RPM) is a strategy which involves realigning traditional marketing and sales teams to create a unified department in service of generating revenue. Not only does this process unify these often-disconcerted departments, but it sets up clear accountability for meeting revenue goals.

As this week’s infographic explains, RPM is an effective strategy for companies big and small. The infographic comes to us from Marketo. It explains all the tools, technology, and personnel you need to get a Revenue Performance Management strategy up and running.

A few interesting ideas associated with RPM include:

  • Sales and marketing departments have the same goal: revenue generation.
  • The sales and marketing funnel do not exist separately. (They’re both parts of the revenue cycle.)
  • Measuring revenue creation at each stage of the process is integral to accurate forecasts.

 

[Click to Enlarge]

Infographic – Revenue Performance Management Making the Top Line Top Priority

 

 


 

Let us know what you think:

  • Would you consider using an RPM strategy?
  • Do your sales and marketing teams work closely?
  • How do you attribute revenue to sales and marketing activities?

 


 

Related Posts

Leave a Reply

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.
%d bloggers like this: